Panera Bread vs Wingstop
Franchise Comparison 2026
Both Panera Bread and Wingstop are quick-service restaurants franchises. Panera Bread requires an investment of $1.3M – $4.7M while Wingstop requires $310K – $1.0M. In terms of revenue, Panera Bread reports higher average unit revenue at $2.6M. Note: Reported as net sales, not gross sales. Wingstop has SBA lending data on file with a 8.4% charge-off rate. FranchiseVerdict rates Panera Bread A (Strongest tier) and Wingstop A (Strongest tier).
| Metric | Panera Bread | Wingstop |
|---|---|---|
| Verdict Grade | AStrongest tierStrongest tier | AStrongest tierStrongest tier |
| Investment Range | $1.3M – $4.7M | $310K – $1.0M |
| Franchise Fee | $35K | $25K |
| Royalty Rate | 5.0% | 6.0% |
| Average Revenue (Item 19) | $2.6M | $2.0M |
| SBA Charge-Off Rate | Limited data | 8.4% (465 loans) |
| Total Units | 2,206 | 2,586 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 1993 | 1997 |
| FDD Year | 2025 | 2026 |
Investment Range
$1.3M – $4.7M
$310K – $1.0M
Franchise Fee
$35K
$25K
Royalty Rate
5.0%
6.0%
Average Revenue (Item 19)
$2.6M
$2.0M
SBA Charge-Off Rate
Limited data
8.4% (465 loans)
Total Units
2,206
2,586
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
1993
1997
FDD Year
2025
2026