FranchiseVerdict
Panera Bread logo
FV-01880·STRONGExcellent100

Panera Bread

Food & Beverage - BakeryFranchising since 1993Website
Investment
$1.3M – $4.7M
100th pct Bakery
Avg revenue
$2.7M
62nd pct Bakery
Royalty
5.0%
4th pct Bakery
Units
2,206
98th pct Bakery
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $1.3M – $4.7M including a $35K franchise fee, 5.0% ongoing royalty.
  • Average unit revenue of $2.7M/year (median $2.9M). Estimated payback in 6.0 years.
  • Rated STRONG with a risk score of 40/100. SBA loan default rate of 0.0% across 3 loans (below the industry average).
  • Established system with 2,206 units across 33 years of franchising — strong brand recognition and operational playbook.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Panera, LLC
Parent company
Panera Brands, Inc.
Incorporated in
Delaware
HQ
1400 South Highway Drive, Suite 100, Fenton Missouri 63026
Auditor
KPMG LLP
Audited financials
Franchisor revenue
$5.0B
vs $4.7B prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Panera Bread unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $2,708,833
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restaurant
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $1.3M–$4.7M
Working capital
$
FDD reports $67K–$352K

Unlevered ROIC · per unit

8%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$257K
EBITDA margin
9.5%
Total invested
$3.2M
Payback
148 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Panera Bread units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$1.4M

on $6.8M purchase

Total debt

$5.4M

SBA $3.4M + senior + seller note

Overview

About

Franchisees operate fast-casual bakery-café locations serving made-to-order sandwiches, salads, soups, and baked goods. Day-to-day operations include managing kitchen production, customer service, inventory, labor scheduling, and maintaining Panera's brand standards across food quality, cleanliness, and digital ordering integration.

CEO
Paul Carbone
Founded
1993
FDD year
2025
States available
44

Item 7 · what it costs

The Vitals

Total investment
$1.3M – $4.7M
All-in to open one unit
Liquid capital
$67K – $352K
Cash you must have on hand
Franchise fee
$35K
Royalty
5.0%
Gross Sales · typical 6–8%
Ad fund
3.5%
typical 3–5%
Total fee load
8.5%
vs 9–13% typical
Payback period
6.0 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$2.7M
Per unit, per year
Median gross sales
$2.9M
Item 19 type
Average Net Sales and EBITDA
Sample size
2134 units
vs category median 23 · large
Range (low → high)
$436K$6.1M
Cohort dispersion
Transparency
10 / 5
vs category median 4 / 5 · above
Revenue rank62th
vs Food & Beverage - Bakery peers
Investment cost rank100th
Lower investment ranks lower (better)
Royalty rate rank4th
Lower royalty = lower percentile (better)
Unit count rank98th
vs Food & Beverage - Bakery peers
Risk score rank0th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
2,206
Opened
24
Last reporting year
Closed
21
Turnover rate
1.0%
Company-owned
1,101
Corporate units in the system
% franchised
50%
vs corporate-owned
Multi-unit owners
5.0%
Net growth (yr3)
-0.7%
Net unit change last year
3-yr CAGR
+1.5%
Compounded over last 3 years
2023
1,105+35
Franchised units
2024
1,113
Franchised units
2025
1,089
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 11 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 11 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
3
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

40
Risk · 0-100
STRONG40 / 100

Panera presents moderate-to-caution risk: a mature, slightly declining QSR system with litigation history, missing financial transparency (no Item 19), and high capital requirements that demand careful unit-level validation.

Score breakdown · what drove the 40 / 100 rating

  1. 01MEDUnit decline of -0.7% YoY indicates mature/contracting system with 2,206 locations
  2. 02MINORNo Item 19 (Financial Performance Representations) provided despite average revenue of $2.7M — unable to validate earnings claims
  3. 03HIGH2019 non-solicitation litigation settlement suggests franchise agreement enforcement issues and potential franchisor-franchisee relationship tensions
  4. 04MINORHigh initial investment range ($1.3M–$4.6M) requires strong unit-level economics to justify ROI, particularly in declining system
  5. 05MINORNet income of $492K on $2.7M revenue yields ~18% net margin — acceptable but vulnerable to operational inefficiencies or cost inflation

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
20 years
Renewal term
20 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
1
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Missouri

Item 11

Training & Operations

Classroom training
22 hrs
On-the-job training
498 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

74 numbers

Locked
(415) 972-••••
One Sansome Street, Suite
CA
(213) 576-••••
Suite
CA
(760) 385-••••
CA

One-time purchase · CSV download · Validation questions included

FDD download

Panera Bread · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above