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FranchiseVerdict

Denny's vs Firehouse Subs

Franchise Comparison 2026

Both Denny's and Firehouse Subs are full-service restaurants franchises. Denny's requires an investment of $1.6M – $3.1M while Firehouse Subs requires $405K – $1.6M. In terms of revenue, Denny's reports higher average unit revenue at $1.9M. On SBA loan performance, Denny's has a lower charge-off rate (7.5%) compared to Firehouse Subs (11.1%). FranchiseVerdict rates Denny's A (Strongest tier) and Firehouse Subs A (Strongest tier).

Investment Range
$1.6M – $3.1M
$405K – $1.6M
Franchise Fee
$30K
$20K
Royalty Rate
4.5%
6.0%
Average Revenue (Item 19)
$1.9M
$974KOutlet subset
SBA Charge-Off Rate
7.5% (283 loans)
11.1% (638 loans)
Total Units
1,274
1,291
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
1994
2004
FDD Year
2025
2026