Sit Means Sit Dog TrainingFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A Sit Means Sit Dog Training franchise requires a total initial investment of $67K – $164K, including a $60K franchise fee. The 2025 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: A. Run a live ROI scan →
Data last verified June 21, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $67K – $164K
- 18th pct Pet Services
- Avg gross sales
- N/A
- 61st pct Pet Services
- Royalty
- N/A
- Units
- 163
- 78th pct Pet Services
- SBA default
- N/A
Quick verdict · Pet Services · color = vs category peers
Green = >15% above Pet Services avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- Total investment $67K – $164K including a $60K franchise fee.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict A (Top Quintile) with a risk score of 49/100.
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Sit Means Sit Franchise, Inc.
- Incorporated in
- NV
- HQ
- 6295 McLeod Drive #2, Las Vegas, Nevada 89120
- Auditor
- Velez Hardy CPAs and Advisors
- Audited financials
- Franchisor revenue
- $1.4M
- vs $1.2M prior year
Affiliated brands
- that has done so
- was
Other brands the franchisor or its parent operates (Item 1).
Overview
About
Franchisees operate dog training facilities offering obedience, behavior modification, and boarding services. Day-to-day operations include conducting training sessions (in-home or facility-based), managing client relationships, hiring and training trainers, and handling facility/equipment maintenance.
- CEO
- Fred Hassen
- Headquarters
- NV
- Founded
- 2009
- FDD year
- 2025
- States available
- 35
FDD Item 7 · 2025 filing · 16 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Fee (New Franchisee) | $60K | $60K | |
| Initial Fee (Existing Franchisee – First Franchise Before July 1, 2020 or After June 1, 2025) | $25K | $25K | |
| Initial Fee (Existing Franchisee – First Franchise Between July 1, 2020 and May 31, 2025) | $10K | $16K | |
| Real Property & Leasehold Improvements | $0 | $39K | |
| Equipment and signs | $300 | $1K | |
| Sit Means Sit Vehicle(s) | $400 | $24K | |
| Computer Hardware and Software | $0 | $3K | |
| Initial Training Fee | $0 | $3K | |
| Wages, Travel, Lodging and Living Expenses During Training | $3K | $7K | |
| Opening Inventory Collars | $630 | $2K | |
| Pre-opening Advertising | $200 | $700 | |
| Insurance Deposits and Premiums | $150 | $3K | |
| Licenses and Permits | $25 | $700 | |
| Professional Fees | $0 | $3K | |
| Demonstration Dog | $50 | $8K | |
| Additional Funds – 3 Months | $2K | $11K | |
| Total initial investment | $102K | $204K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $67K – $164K
- Better than avg vs category
- Liquid capital req'd
- $2K – $11K
- Better than avg vs category
- Franchise fee
- $10K – $60K
- Below avg, review vs category
- Royalty
- the greater of 9% of Gross Sales or $800 per month
- Ad fund
- -n/d
- Total fee load
- 23.9%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Technology fee | $14 |
| Transfer fee | $5K |
| Renewal fee | $0 |
| Total fee load | 23.9% of rev |
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
vs Pet Services averages
How Sit Means Sit Dog Training Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 163
- Opened
- 8
- Last reporting year
- Closed
- 4
- Turnover rate
- 2.5%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (yr3)
- +2.5%
- Net unit change last year
- 3-yr CAGR
- +3.8%
- Compounded over last 3 years
3-year detail · Item 20
- Transfers (3yr)
- 5
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 23 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 12
- Loan volume
- N/A
- Amount data pending
- Median loan
- N/A
- Charge-off rate
- N/A
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 0
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Slow-growing system with regulatory violations, undisclosed financials, and founder litigation presents meaningful risk despite protected territories.
Litigation (Item 3)
1 case reference(s): 0 pending, 0 settled.
Largest disclosed settlement: $74,520
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Velez Hardy CPAs and Advisors
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
Score breakdown · what drove the 49 / 100 rating
- 01MINORStagnant unit growth at 2.5% YoY with 163 units suggests market saturation or retention problems
- 02MINORNo Item 19 (Average Revenue/Net Income) disclosure prevents assessment of actual profitability and ROI
- 03HIGHLitigation history includes founder breach of contract suit plus two state regulatory actions for unregistered franchise sales, indicating compliance and governance issues
- 04MINORHigh franchise fee ($59,900) combined with opaque financial performance creates significant downside risk
- 05MINORRoyalty structure (9% or $800/month minimum) is aggressive and may create cash flow pressure for lower-volume locations
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Geographic area |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 10 days |
| Termination groundsℹ | 3 |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | Nevada |
| Litigation count | 3 |
View Item 3 litigation summary
1 case reference(s): 0 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 63 hrs
- On-the-job training
- 84 hrs
- Training location
- Franchisor's location and on-site at franchisee's restaurant
- POS system
- QuickBooks
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: QuickBooks
Item 20 · call current owners
Franchisee Contacts
64 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Sit Means Sit Dog Training · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Sit Means Sit Dog Training franchise?
The total investment to open a Sit Means Sit Dog Training franchise ranges from $67K – $164K, with an initial franchise fee of $60K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Sit Means Sit Dog Training franchise owners earn?
Sit Means Sit Dog Training does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Sit Means Sit Dog Training's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Sit Means Sit Dog Training (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Sit Means Sit Dog Training franchise locations are there?
As of their most recent FDD filing, Sit Means Sit Dog Training has 163 total units in the United States, including 157 franchised units and 0 company-owned units. 8 new units were opened in the latest reporting year.
Is Sit Means Sit Dog Training a good franchise to buy?
FranchiseVerdict rates Sit Means Sit Dog Training as a A-grade franchise with a risk score of 49 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.