FranchiseVerdict
Sit Means Sit Dog Training logo
FV-02329·MODERATEExcellent86

Sit Means Sit Dog Training

Personal Services - Pet CareFranchising since 2009Website
Investment
$67K – $164K
20th pct Pet Care
Avg revenue
62nd pct Pet Care
Royalty
Units
163
88th pct Pet Care
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $67K – $164K including a $60K franchise fee.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 56/100. SBA loan default rate of 0.0% across 12 loans (below the industry average).
  • No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Sit Means Sit Franchise, Inc.
Incorporated in
Nevada
HQ
6295 McLeod Drive #2, Las Vegas, Nevada 89120
Auditor
Velez Hardy CPAs and Advisors
Audited financials
Franchisor revenue
$1.4M
vs $1.2M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Sit Means Sit Dog Training unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: automotive
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $67K–$164K
Working capital
$
FDD reports $2K–$11K

Unlevered ROIC · per unit

98%

Above typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$120K
EBITDA margin
16.0%
Total invested
$122K
Payback
12 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Franchisees operate dog training facilities offering obedience, behavior modification, and boarding services. Day-to-day operations include conducting training sessions (in-home or facility-based), managing client relationships, hiring and training trainers, and handling facility/equipment maintenance.

CEO
Fred Hassen
Founded
2009
FDD year
2025
States available
35

Item 7 · what it costs

The Vitals

Total investment
$67K – $164K
All-in to open one unit
Liquid capital
$2K – $11K
Cash you must have on hand
Franchise fee
$60K
Royalty
the greater of 9% of Gross Sales or $800 per month
Ad fund
n/d
Total fee load
23.9%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
163
Opened
8
Last reporting year
Closed
4
Turnover rate
2.5%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
+2.5%
Net unit change last year
3-yr CAGR
+3.8%
Compounded over last 3 years
2023
163+4
Franchised units
2024
159
Franchised units
2025
157
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 23 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 23 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
12
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

56
Risk · 0-100
MODERATE56 / 100

Slow-growing system with regulatory violations, undisclosed financials, and founder litigation presents meaningful risk despite protected territories.

Score breakdown · what drove the 56 / 100 rating

  1. 01MINORStagnant unit growth at 2.5% YoY with 163 units suggests market saturation or retention problems
  2. 02MINORNo Item 19 (Average Revenue/Net Income) disclosure prevents assessment of actual profitability and ROI
  3. 03HIGHLitigation history includes founder breach of contract suit plus two state regulatory actions for unregistered franchise sales, indicating compliance and governance issues
  4. 04MINORHigh franchise fee ($59,900) combined with opaque financial performance creates significant downside risk
  5. 05MINORRoyalty structure (9% or $800/month minimum) is aggressive and may create cash flow pressure for lower-volume locations

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Geographic area
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
3
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Nevada

Item 11

Training & Operations

Classroom training
63 hrs
On-the-job training
84 hrs
POS system
QuickBooks
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

64 numbers

Locked
(919) 601-••••
NC
(904) 775-••••
FL
(765) 432-••••
IN

One-time purchase · CSV download · Validation questions included

FDD download

Sit Means Sit Dog Training · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above