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FranchiseVerdict

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3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
West Coast Sourdough logoAStrongest tier
West Coast Sourdough
Full-Service Restaurants
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Hummus Republic Express logoBAbove average
Hummus Republic Express
Full-Service Restaurants
Remove
Cookie Plug logoBAbove average
Cookie Plug
Full-Service Restaurants
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Vitals
Investment range
$297K – $442K
$207K – $531K
$174K – $568K
Liquid capital
$12K – $18K
N/A
$25K – $58K
Franchise fee
$25K
$36K
$30K
Royalty rate
N/A
6.0%
7.0%
Ad fund rate
1.0%
2.0%
2.0%
Performance
Avg gross sales
$741K
N/A
$299K
Median gross sales
$711K
N/A
$299K
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
$108K
Earnings metric
Not classified
Not classified
Net Income
Risk
Rating
AStrongest tier
BAbove average
BAbove average
Verdict score
59 / 100
54 / 100
55 / 100
SBA charge-off rate
N/A
N/A
N/A
SBA loans on record
10
N/A
N/A
Scale
Total units
49
0
31
Net change (latest yr)
N/A
N/A
N/A
Turnover rate
0.0%
N/A
53.6%
Contract
Initial term (years)
10
N/A
10
Renewal term (years)
5
N/A
10
Initial training (hrs)
228
N/A
41
Contacts
Franchisee phones
49
N/A
31

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