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3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These brands report different earnings metrics (EBITDA, Revenue). Financial figures may not be directly comparable.

Focus by buyer type

Brand	AStrongest tier Urban Air Adventure Park Recreation & Entertainment Remove	AStrongest tier Launch Family Entertainment Recreation & Entertainment Remove	AStrongest tier Museum of Illusions Recreation & Entertainment Remove
Vitals
Investment range	$3.1M – $8.4M	$3.5M – $6.5M	$1.9M – $6.6M
Liquid capital	$120K – $240K	$60K – $150K	$75K – $200K
Franchise fee	$100K	$75K	$100K
Royalty rate	7.0%	6.0%	15.0%
Ad fund rate	5.0%	2.0%	0.0%
Performance
Avg gross sales	N/A	$2.3MOutlet subset	N/A
Median gross sales	N/A	N/A	N/A
Avg owner earnings Metric varies by brand. Check type below	N/A	N/A	$1.4M
Earnings metric	EBITDA	Revenue	EBITDA
Risk
Rating	AStrongest tier	AStrongest tier	AStrongest tier
Verdict score	79 / 100	63 / 100	71 / 100
SBA charge-off rate	4.6%	N/A	N/A
SBA loans on record	145	N/A	N/A
Scale
Total units	197	26	20
Net change (latest yr)	N/A	N/A	N/A
Turnover rate	1.5%	4.2%	0.0%
Contract
Initial term (years)	10	10	10
Renewal term (years)	5	10	10
Initial training (hrs)	177	160	49
Contacts
Franchisee phones	5	19	5

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