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FranchiseVerdict

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3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
Trademark Collection by Wyndham logoBAbove average
Trademark Collection by Wyndham
Lodging
 Remove
Sonesta Select / Sonesta Essential logoBAbove average
Sonesta Select / Sonesta Essential
Lodging
 Remove
Suburban Studios logoAStrongest tier
Suburban Studios
Lodging
 Remove
Vitals
Investment range
$230K – $19.2M
$957K – $18.6M
$8.5M – $11.1M
Liquid capital
$137K – $203K
$300K – $600K
$145K – $350K
Franchise fee
$35K
$45K
$5K
Royalty rate
5.5%
5.0%
6.0%
Ad fund rate
2.0%
3.5%
2.5%
Performance
Avg gross sales
N/A
N/A
N/A
Median gross sales
N/A
N/A
N/A
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
N/A
Earnings metric
Not classified
Not classified
Not classified
Risk
Rating
BAbove average
BAbove average
AStrongest tier
Verdict score
58 / 100
54 / 100
73 / 100
SBA charge-off rate
N/A
0.0%
0.0%
SBA loans on record
N/A
9
29
Scale
Total units
103
61
104
Net change (latest yr)
N/A
N/A
N/A
Turnover rate
7.8%
6.3%
1.9%
Contract
Initial term (years)
20
20
20
Renewal term (years)
N/A
20
N/A
Initial training (hrs)
67
31
155
Contacts
Franchisee phones
80
36
90

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