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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  BAbove averageTrademark Collection by Wyndham Lodging Remove |  BAbove averageSonesta Select / Sonesta Essential Lodging Remove |
|---|---|---|
| Vitals | ||
Investment range | $230K – $19.2M | $957K – $18.6M |
Liquid capital | $137K – $203K | $300K – $600K |
Franchise fee | $35K | $45K |
Royalty rate | 5.5% | 5.0% |
Ad fund rate | 2.0% | 3.5% |
| Performance | ||
Avg gross sales | N/A | N/A |
Median gross sales | N/A | N/A |
Avg owner earnings Metric varies by brand. Check type below | N/A | N/A |
Earnings metric | Not classified | Not classified |
| Risk | ||
Rating | BAbove average | BAbove average |
Verdict score | 58 / 100 | 54 / 100 |
SBA charge-off rate | N/A | 0.0% |
SBA loans on record | N/A | 9 |
| Scale | ||
Total units | 103 | 61 |
Net change (latest yr) | N/A | N/A |
Turnover rate | 7.8% | 6.3% |
| Contract | ||
Initial term (years) | 20 | 20 |
Renewal term (years) | N/A | 20 |
Initial training (hrs) | 67 | 31 |
| Contacts | ||
Franchisee phones | 80 | 36 |
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