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2 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These brands report different earnings metrics (EBITDA $106,752 / 11.1%, Gross Sales per Square Foot). Financial figures may not be directly comparable.

Focus by buyer type

Brand	AStrongest tier The Honey Baked Ham Co. Quick-Service Restaurants Remove	BAbove average Rocky Mountain Chocolate Factory Quick-Service Restaurants Remove
Vitals
Investment range	$514K – $830K	$466K – $872K
Liquid capital	$25K – $50K	$21K – $50K
Franchise fee	$20K	$35K
Royalty rate	6.0%	5.0%
Ad fund rate	3.3%	1.0%
Performance
Avg gross sales	$984KNet sales	N/A
Median gross sales	$923K	N/A
Avg owner earnings Metric varies by brand. Check type below	$107K	N/A
Earnings metric	EBITDA $106,752 / 11.1%	Gross Sales per Square Foot
Risk
Rating	AStrongest tier	BAbove average
Verdict score	81 / 100	54 / 100
SBA charge-off rate	N/A	20.1%
SBA loans on record	17	176
Scale
Total units	448	140
Net change (latest yr)	+4	-11
Turnover rate	0.9%	9.3%
Contract
Initial term (years)	10	10
Renewal term (years)	5	5
Initial training (hrs)	191	34
Contacts
Franchisee phones	219	84

Looking for a detailed head-to-head breakdown?

Read the The Honey Baked Ham Co. vs Rocky Mountain Chocolate Factory editorial comparison →

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