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2 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  BAbove averageThe Brothers that just do Gutters Home Services Remove |  CAverageService Experts Home Services Remove |
|---|---|---|
| Vitals | ||
Investment range | $145K – $285K | $146K – $285K |
Liquid capital | $45K – $125K | $30K – $70K |
Franchise fee | $50K | $60K |
Royalty rate | 10.0% | 6.0% |
Ad fund rate | 2.0% | 2.0% |
| Performance | ||
Avg gross sales | $1.1M | N/A |
Median gross sales | $1.0M | N/A |
Avg owner earnings Metric varies by brand. Check type below | $320K | $485K |
Earnings metric | P&L Bottom Line | P&L Bottom Line |
| Risk | ||
Rating | BAbove average | CAverage |
Verdict score | 56 / 100 | 41 / 100 |
SBA charge-off rate | 21.4% | N/A |
SBA loans on record | 76 | N/A |
| Scale | ||
Total units | 110 | 89 |
Net change (latest yr) | N/A | N/A |
Turnover rate | 15.4% | 0.0% |
| Contract | ||
Initial term (years) | 10 | 10 |
Renewal term (years) | 10 | 10 |
Initial training (hrs) | 75 | 145 |
| Contacts | ||
Franchisee phones | 25 | 18 |
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