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3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand	AStrongest tier Suburban Studios Lodging Remove	BAbove average Sonesta Select / Sonesta Essential Lodging Remove	BAbove average Trademark Collection by Wyndham Lodging Remove
Vitals
Investment range	$8.5M – $11.1M	$957K – $18.6M	$230K – $19.2M
Liquid capital	$145K – $350K	$300K – $600K	$137K – $203K
Franchise fee	$5K	$45K	$35K
Royalty rate	6.0%	5.0%	5.5%
Ad fund rate	2.5%	3.5%	2.0%
Performance
Avg gross sales	N/A	N/A	N/A
Median gross sales	N/A	N/A	N/A
Avg owner earnings Metric varies by brand. Check type below	N/A	N/A	N/A
Earnings metric	Not classified	Not classified	Not classified
Risk
Rating	AStrongest tier	BAbove average	BAbove average
Verdict score	73 / 100	54 / 100	58 / 100
SBA charge-off rate	0.0%	0.0%	N/A
SBA loans on record	29	9	N/A
Scale
Total units	104	61	103
Net change (latest yr)	N/A	N/A	N/A
Turnover rate	1.9%	6.3%	7.8%
Contract
Initial term (years)	20	20	20
Renewal term (years)	N/A	20	N/A
Initial training (hrs)	155	31	67
Contacts
Franchisee phones	90	36	80

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