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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  AStrongest tierPrimrose Schools Education Remove |  BAbove averageBIG BLUE SWIM SCHOOL Education Remove |
|---|---|---|
| Vitals | ||
Investment range | $743K – $8.6M | $3.1M – $4.4M |
Liquid capital | $180K – $420K | $55K – $145K |
Franchise fee | $50K | $80K |
Royalty rate | 7.0% | 6.0% |
Ad fund rate | 2.0% | 2.0% |
| Performance | ||
Avg gross sales | $2.7M | $1.8M |
Median gross sales | $2.7M | N/A |
Avg owner earnings Metric varies by brand. Check type below | $509K | N/A |
Earnings metric | P&L Bottom Line | Not classified |
| Risk | ||
Rating | AStrongest tier | BAbove average |
Verdict score | 68 / 100 | 53 / 100 |
SBA charge-off rate | 1.8% | 0.0% |
SBA loans on record | 845 | 20 |
| Scale | ||
Total units | 525 | 18 |
Net change (latest yr) | N/A | N/A |
Turnover rate | 0.2% | 0.0% |
| Contract | ||
Initial term (years) | 10 | 10 |
Renewal term (years) | 10 | 10 |
Initial training (hrs) | 143 | 268 |
| Contacts | ||
Franchisee phones | 43 | 39 |
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