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FranchiseVerdict

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2 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These brands report different earnings metrics (Gross Margin, P&L Bottom Line). Financial figures may not be directly comparable.

Focus by buyer type

Brand
On the Hook Fish and Chips logoBAbove average
On the Hook Fish and Chips
Full-Service Restaurants
Remove
Spitz logoAStrongest tier
Spitz
Full-Service Restaurants
Remove
Vitals
Investment range
$669K – $1.1M
$579K – $1.2M
Liquid capital
$25K – $50K
$30K – $75K
Franchise fee
$35K
$35K
Royalty rate
7.0%
5.5%
Ad fund rate
1.0%
2.0%
Performance
Avg gross sales
$2.5M
$1.8M
Median gross sales
N/A
$1.7M
Avg owner earnings
Metric varies by brand. Check type below
$1.5M
$205K
Earnings metric
Gross Margin
P&L Bottom Line
Risk
Rating
BAbove average
AStrongest tier
Verdict score
53 / 100
88 / 100
SBA charge-off rate
N/A
0.0%
SBA loans on record
N/A
16
Scale
Total units
9
25
Net change (latest yr)
N/A
N/A
Turnover rate
0.0%
5.0%
Contract
Initial term (years)
10
10
Renewal term (years)
5
5
Initial training (hrs)
117
98
Contacts
Franchisee phones
20
6

Looking for a detailed head-to-head breakdown?

Read the On the Hook Fish and Chips vs Spitz editorial comparison →

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