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3 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  BAbove averageMicrotel Inn & Suites by Wyndham Lodging Remove | CAverage Registry Collection Hotels Lodging Remove |  BAbove averageSuburban Studios Lodging Remove |
|---|---|---|---|
| Vitals | |||
Investment range | $7.5M – $9.6M | $889K – $17.6M | $8.5M – $11.1M |
Liquid capital | $118K – $184K | $701K – $1.7M | $145K – $350K |
Franchise fee | $40K | $50K | $40K |
Royalty rate | 6.0% | 5.0% | 6.0% |
Ad fund rate | 2.0% | 3.0% | 2.5% |
| Performance | |||
Avg gross sales | N/A | No Item 19 representation | N/A |
Median gross sales | N/A | N/A | N/A |
Avg owner earnings Metric varies by brand. Check type below | N/A | N/A | N/A |
Earnings metric | Not classified | Not classified | Not classified |
| Risk | |||
Rating | BAbove average | CAverage | BAbove average |
Verdict score | 63 / 100 | 39 / 100 | 63 / 100 |
SBA charge-off rate | N/A | 100.0% | N/A |
SBA loans on record | N/A | 1 | 29 |
| Scale | |||
Total units | 280 | 2 | 104 |
Net change (latest yr) | -5 | +1 | +29 |
Turnover rate | 2.9% | 0.0% | 1.9% |
| Contract | |||
Initial term (years) | 20 | 20 | 20 |
Renewal term (years) | N/A | N/A | N/A |
Initial training (hrs) | 67 | 75 | 155 |
| Contacts | |||
Franchisee phones | 274 | 3 | 74 |
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