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2 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  BAbove averageMartinizing Dry Cleaning Cleaning & Maintenance Remove |  BAbove averageMaidThis Cleaning & Maintenance Remove |
|---|---|---|
| Vitals | ||
Investment range | $41K – $79K | $50K – $68K |
Liquid capital | N/A | $3K – $9K |
Franchise fee | $27K | $39K |
Royalty rate | N/A | 6.0% |
Ad fund rate | N/A | 2.0% |
| Performance | ||
Avg gross sales | $539KOutlet subset | $205K |
Median gross sales | $425KOutlet subset | $139K |
Avg owner earnings Metric varies by brand. Check type below | N/A | N/A |
Earnings metric | Not classified | Net Income |
| Risk | ||
Rating | BAbove average | BAbove average |
Verdict score | 56 / 100 | 65 / 100 |
SBA charge-off rate | 22.9% | N/A |
SBA loans on record | 64 | 6 |
| Scale | ||
Total units | 153 | 15 |
Net change (latest yr) | N/A | +8 |
Turnover rate | 7.8% | 0.0% |
| Contract | ||
Initial term (years) | 10 | 5 |
Renewal term (years) | 10 | 5 |
Initial training (hrs) | N/A | 40 |
| Contacts | ||
Franchisee phones | 83 | 18 |
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