FranchiseVerdict
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FV-01554·STRONGExcellent95

MaidThis

Cleaning - Commercial & JanitorialFranchising since 2020Website
Investment
$50K – $68K
17th pct Commercial & …
Avg revenue
$205K
3rd pct Commercial & …
Royalty
Units
15
26th pct Commercial & …
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $50K – $68K including a $39K franchise fee.
  • Average unit revenue of $205K/year (median $139K). Estimated payback in 2.0 years.
  • Rated STRONG with a risk score of 39/100. SBA loan default rate of 0.0% across 12 loans (below the industry average).

Item 1 · who you're contracting with

The Franchisor

Legal entity
MaidThis Franchising LLC
Incorporated in
Nevada
HQ
16316 East McGill Road, La Mirada, CA 90638
Auditor
Muhammad Zubairy, CPA PC
Audited financials
Franchisor revenue
$115K
vs $319K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one MaidThis unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $204,548
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $50K–$68K
Working capital
$
FDD reports $3K–$9K

Unlevered ROIC · per unit

35%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$23K
EBITDA margin
11.0%
Total invested
$65K
Payback
34 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 MaidThis units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$164K

on $818K purchase

Total debt

$655K

SBA $0.4M + senior + seller note

Overview

About

MaidThis franchisees operate residential and/or commercial cleaning service businesses, managing cleaning teams, scheduling client appointments, handling customer service, and overseeing quality control. Franchisees typically work in business development, team management, and operations while delegating actual cleaning work to hired staff.

CEO
Neel Parekh
Founded
2019
FDD year
2024
States available
7

Item 7 · what it costs

The Vitals

Total investment
$50K – $68K
All-in to open one unit
Liquid capital
$3K – $9K
Cash you must have on hand
Franchise fee
$39K
Royalty
Six percent (6%) of your Gross Sales
Ad fund
2.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical
Payback period
2.0 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$205K
Per unit, per year
Median gross sales
$139K
Item 19 type
Historical Performance
Sample size
5 units
vs category median 32 · small
Range (low → high)
$92K$465K
Cohort dispersion
Transparency
8 / 5
vs category median 4 / 5 · above
Revenue rank3th
vs Cleaning - Commercial & Janitorial peers
Investment cost rank17th
Lower investment ranks lower (better)
Royalty rate rank66th
Lower royalty = lower percentile (better)
Unit count rank26th
vs Cleaning - Commercial & Janitorial peers
Risk score rank3th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
15
Opened
8
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
2
Corporate units in the system
% franchised
87%
vs corporate-owned
Net growth (yr3)
+160.0%
Net unit change last year
3-yr CAGR
Outlier (see FDD)
Likely small-sample artifact
2022
13+8
Franchised units
2023
5
Franchised units
2024
2
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 16 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 16 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
12
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

39
Risk · 0-100
STRONG39 / 100

MaidThis presents moderate-to-cautious risk due to lack of financial substantiation (no Item 19), extreme early-stage growth metrics, modest profitability relative to investment, and compressed contract term.

Score breakdown · what drove the 39 / 100 rating

  1. 01MEDNo Item 19 Financial Performance Representation disclosed - cannot independently verify claimed average revenue of $204,548 or net income of $29,536
  2. 02MINORExplosive unit growth of 160% YoY is unsustainable and suggests either aggressive recruitment, recent launch phase, or potential instability ahead
  3. 03MINORHigh initial investment ($49,550-$67,650) combined with 6% royalty creates significant financial burden relative to modest average net income of $29,536
  4. 04MEDOnly 15 units system-wide indicates very early-stage franchise with limited operational track record and franchisee support infrastructure
  5. 05MINORFive-year term is shorter than industry standard (typically 10 years), suggesting higher renewal risk and uncertainty about franchisor commitment

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Demographic
Protected territory
Yes
Initial term
5 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Nevada

Item 11

Training & Operations

Classroom training
24 hrs
On-the-job training
16 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

23 numbers

Locked
(213) 576-••••
CA
(415) 972-••••
CA
(424) 465-••••
CA

One-time purchase · CSV download · Validation questions included

FDD download

MaidThis · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above