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FranchiseVerdict

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3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
Martinizing Dry Cleaning logoBAbove average
Martinizing Dry Cleaning
Cleaning & Maintenance
 Remove
eMaids logoBAbove average
eMaids
Cleaning & Maintenance
 Remove
MaidThis logoAStrongest tier
MaidThis
Cleaning & Maintenance
 Remove
Vitals
Investment range
$41K – $79K
$45K – $74K
$50K – $68K
Liquid capital
N/A
$10K – $15K
$3K – $9K
Franchise fee
$27K
$20K
$39K
Royalty rate
N/A
6.0%
6.0%
Ad fund rate
N/A
5.0%
2.0%
Performance
Avg gross sales
$547K
N/A
$465K
Median gross sales
$453K
N/A
$139K
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
$30K
Earnings metric
Not classified
Not classified
Net Income
Risk
Rating
BAbove average
BAbove average
AStrongest tier
Verdict score
56 / 100
58 / 100
65 / 100
SBA charge-off rate
17.2%
0.0%
N/A
SBA loans on record
64
1
6
Scale
Total units
153
44
15
Net change (latest yr)
N/A
N/A
N/A
Turnover rate
N/A
2.6%
0.0%
Contract
Initial term (years)
N/A
10
5
Renewal term (years)
N/A
10
5
Initial training (hrs)
N/A
42
40
Contacts
Franchisee phones
0
34
18

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