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FranchiseVerdict

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3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

Brand
Keller Williams logoATop Quintile
Keller Williams
Real Estate
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CENTURY 21® logoATop Quintile
CENTURY 21®
Real Estate
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Christie’s International Real Estate logoFBottom Quintile
Christie’s International Real Estate
Real Estate
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Vitals
Investment range
$182K – $336K
$36K – $473K
$64K – $443K
Liquid capital
$75K – $75K
$15K – $60K
$5K – $90K
Franchise fee
$35K
$25K
$35K
Royalty rate
6.0%
6.0%
3.0%
Ad fund rate
0.5%
0.5%
3.0%
Performance
Avg gross sales
N/A
N/A
N/A
Median gross sales
N/A
N/A
N/A
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
N/A
Earnings metric
Not classified
Not classified
Not classified
Risk
Rating
ATop Quintile
ATop Quintile
FBottom Quintile
Risk score
24 / 100
44 / 100
93 / 100
SBA charge-off rate
0.0%
11.8%
N/A
SBA loans on record
12
207
N/A
Scale
Total units
773
1,685
36
Net change (latest yr)
N/A
N/A
N/A
Turnover rate
2.3%
6.9%
19.4%
Contract
Initial term (years)
5
10
10
Renewal term (years)
10
N/A
10
Initial training (hrs)
27
20
13
Contacts
Franchisee phones
94
100
50

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