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FranchiseVerdict

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3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

Brand
Ideal Automotive Sales logoDBelow Average
Ideal Automotive Sales
Real Estate
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Sotheby’s International Realty logoATop Quintile
Sotheby’s International Realty
Real Estate
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Coldwell Banker logoBAbove Average
Coldwell Banker
Real Estate
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Vitals
Investment range
$164K – $405K
$47K – $519K
$34K – $522K
Liquid capital
$60K – $150K
$15K – $60K
$15K – $100K
Franchise fee
$45K
$25K
$25K
Royalty rate
5.0%
6.0%
5.5%
Ad fund rate
2.0%
2.0%
0.5%
Performance
Avg gross sales
N/A
N/A
N/A
Median gross sales
N/A
N/A
N/A
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
N/A
Earnings metric
Not classified
Not classified
Not classified
Risk
Rating
DBelow Average
ATop Quintile
BAbove Average
Risk score
72 / 100
34 / 100
55 / 100
SBA charge-off rate
N/A
0.0%
16.3%
SBA loans on record
1
9
78
Scale
Total units
5
709
1,900
Net change (latest yr)
N/A
N/A
N/A
Turnover rate
0.0%
3.0%
4.5%
Contract
Initial term (years)
10
10
10
Renewal term (years)
10
10
N/A
Initial training (hrs)
24
15
17
Contacts
Franchisee phones
16
610
1,262

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