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FranchiseVerdict

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2 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

Brand
Howard Hanna logoBAbove Average
Howard Hanna
Real Estate
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Motto Mortgage logoFBottom Quintile
Motto Mortgage
Real Estate
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Vitals
Investment range
$45K – $259K
$56K – $240K
Liquid capital
$8K – $30K
$10K – $20K
Franchise fee
$25K
$35K
Royalty rate
N/A
N/A
Ad fund rate
N/A
N/A
Performance
Avg gross sales
N/A
N/A
Median gross sales
N/A
N/A
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
Earnings metric
Not classified
Not classified
Risk
Rating
BAbove Average
FBottom Quintile
Risk score
55 / 100
88 / 100
SBA charge-off rate
N/A
0.0%
SBA loans on record
N/A
3
Scale
Total units
452
171
Net change (latest yr)
N/A
N/A
Turnover rate
0.2%
44.4%
Contract
Initial term (years)
10
7
Renewal term (years)
10
5
Initial training (hrs)
15
21
Contacts
Franchisee phones
44
98

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