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3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand	AStrongest tier HomeSmart Real Estate Remove	AStrongest tier Realty ONE Group Real Estate Remove	CAverage SkyRun Real Estate Remove
Vitals
Investment range	$66K – $205K	$47K – $228K	$105K – $154K
Liquid capital	$25K – $50K	$15K – $75K	$25K – $45K
Franchise fee	$20K	$19K	$55K
Royalty rate	N/A	N/A	N/A
Ad fund rate	4.0%	2.0%	1.0%
Performance
Avg gross sales	N/A	N/A	N/A
Median gross sales	N/A	N/A	$1.3MOutlet subset
Avg owner earnings Metric varies by brand. Check type below	N/A	N/A	N/A
Earnings metric	Not classified	Not classified	Not classified
Risk
Rating	AStrongest tier	AStrongest tier	CAverage
Verdict score	71 / 100	68 / 100	40 / 100
SBA charge-off rate	0.0%	0.0%	N/A
SBA loans on record	14	9	2
Scale
Total units	258	422	48
Net change (latest yr)	N/A	N/A	N/A
Turnover rate	6.0%	8.1%	0.0%
Contract
Initial term (years)	10	10	10
Renewal term (years)	10	10	10
Initial training (hrs)	40	31	65
Contacts
Franchisee phones	86	312	49

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