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FranchiseVerdict

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3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
Hampton by Hilton logoAStrongest tier
Hampton by Hilton
Lodging
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Home2 Suites by Hilton logoAStrongest tier
Home2 Suites by Hilton
Lodging
 Remove
Ruby Hotels logoCAverage
Ruby Hotels
Lodging
 Remove
Vitals
Investment range
$17.0M – $24.7M
$18.1M – $26.6M
$8.0M – $38.5M
Liquid capital
$500K – $700K
$400K – $800K
$250K – $1.1M
Franchise fee
$100K
$100K
$75K
Royalty rate
6.0%
6.0%
5.0%
Ad fund rate
4.0%
3.5%
3.5%
Performance
Avg gross sales
N/A
N/A
N/A
Median gross sales
N/A
N/A
N/A
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
N/A
Earnings metric
Not classified
Not classified
Not classified
Risk
Rating
AStrongest tier
AStrongest tier
CAverage
Verdict score
83 / 100
91 / 100
39 / 100
SBA charge-off rate
3.3%
0.0%
0.0%
SBA loans on record
195
66
4
Scale
Total units
2,390
731
0
Net change (latest yr)
N/A
N/A
N/A
Turnover rate
1.8%
0.0%
N/A
Contract
Initial term (years)
22
22
20
Renewal term (years)
N/A
N/A
N/A
Initial training (hrs)
104
127
1,036
Contacts
Franchisee phones
93
40
1

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