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FranchiseVerdict

Compare

3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These brands report different earnings metrics (Projected Operating Profit, Owner's Discretionary). Financial figures may not be directly comparable.

Focus by buyer type

Brand
GODOG logoDBelow average
GODOG
Pet Services
 Remove
Camp Bow Wow logoAStrongest tier
Camp Bow Wow
Pet Services
 Remove
Mo'Tail & Spaw logoCAverage
Mo'Tail & Spaw
Pet Services
 Remove
Vitals
Investment range
$2.0M – $3.7M
$1.2M – $2.0M
$824K – $2.0M
Liquid capital
$20K – $40K
$80K – $80K
$150K – $225K
Franchise fee
$80K
$50K
$40K
Royalty rate
7.0%
7.0%
6.0%
Ad fund rate
2.0%
1.0%
2.0%
Performance
Avg gross sales
$2.1MCompany-owned only2 outlets
$1.1M
N/A
Median gross sales
N/A
$988K
N/A
Avg owner earnings
Metric varies by brand. Check type below
$377K
N/A
N/A
Earnings metric
Projected Operating Profit
Owner's Discretionary
Not classified
Risk
Rating
DBelow average
AStrongest tier
CAverage
Verdict score
38 / 100
76 / 100
40 / 100
SBA charge-off rate
N/A
3.7%
N/A
SBA loans on record
N/A
195
N/A
Scale
Total units
3
226
1
Net change (latest yr)
N/A
N/A
N/A
Turnover rate
0.0%
0.4%
0.0%
Contract
Initial term (years)
10
10
10
Renewal term (years)
10
10
10
Initial training (hrs)
156
80
96
Contacts
Franchisee phones
0
13
0

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