FranchiseVerdict
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FV-01066·MODERATEExcellent91

Godog

Personal Services - Pet CareFranchising since 2023Website
Investment
$2.0M – $3.7M
100th pct Pet Care
Avg revenue
$2.1M
55th pct Pet Care
Royalty
7.0%
43rd pct Pet Care
Units
3
20th pct Pet Care
SBA default

Bottom line

  • Total investment $2.0M – $3.7M including a $80K franchise fee, 7.0% ongoing royalty.
  • Average unit revenue of $2.1M/year. Estimated payback in 4.9 years.
  • Rated MODERATE with a risk score of 65/100.
  • Emerging franchise — only 3 years of franchising with 3 units. Early-stage systems carry higher risk but may offer better territory availability.

Item 1 · who you're contracting with

The Franchisor

Legal entity
GoDog Franchising, LLC
Parent company
GoDog OpCo Holdings, LLC
Incorporated in
Delaware
HQ
112 Krog Street NE, Unit D135, Atlanta, Georgia 30307
Auditor
Citrin Cooperman & Company, LLP
Audited financials
Franchisor revenue
$0
vs $0 prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one GODOG unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $2,101,619
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: automotive
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $2.0M–$3.7M
Working capital
$
FDD reports $20K–$40K

Unlevered ROIC · per unit

12%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$336K
EBITDA margin
16.0%
Total invested
$2.9M
Payback
102 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 GODOG units return on equity?

Edit assumptions

Equity IRR · 5-yr

30.2%

3.75× MOIC

Year-1 DSCR

2.66×

EBITDA ÷ debt service

Equity required

$8.2M

on $18.9M purchase

Total debt

$10.7M

SBA $5.0M + senior + seller note

SBA 7(a) request ($9.5M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

GODOG franchisees operate dog daycare, boarding, and/or grooming facilities that provide care, socialization, and training services for pets. Daily operations include staff management, animal care/safety protocols, customer intake/billing, and facility maintenance. Revenue derives from per-day care fees, boarding, grooming services, and ancillary offerings like training classes.

CEO
Kristina Eastman
Founded
2022
FDD year
2024
States available
2

Item 7 · what it costs

The Vitals

Total investment
$2.0M – $3.7M
All-in to open one unit
Liquid capital
$20K – $40K
Cash you must have on hand
Franchise fee
$80K
Royalty
7.0%
percentage of weekly gross revenue · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
9.0%
vs 9–13% typical
Payback period
4.9 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$2.1M
Per unit, per year
Median gross sales
Item 19 type
Historical (Affiliate-Owned)
Sample size
2 units
vs category median 12 · small
Range (low → high)
$2.0M$2.2M
Cohort dispersion
Transparency
9 / 5
vs category median 4 / 5 · above
Revenue rank55th
vs Personal Services - Pet Care peers
Investment cost rank100th
Lower investment ranks lower (better)
Royalty rate rank43th
Lower royalty = lower percentile (better)
Unit count rank20th
vs Personal Services - Pet Care peers
Risk score rank67th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
3
Opened
1
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
3
Corporate units in the system
% franchised
0%
vs corporate-owned
2022
0±0
Franchised units
2023
0
Franchised units
2024
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 15 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 15 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

65
Risk · 0-100
MODERATE65 / 100

GODOG presents high caution-to-risk profile due to minimal unit count (3), unverified going concern status, and suspiciously high net margins that lack third-party validation.

Score breakdown · what drove the 65 / 100 rating

  1. 01MEDOnly 3 operating units suggests extremely limited track record and system viability — statistically insufficient to validate the business model
  2. 02HIGHGoing Concern status is FALSE, indicating the franchisor itself may face financial or operational stability issues
  3. 03MINORHigh initial investment ($1.99M–$3.70M) with only 3 reference units creates severe due diligence risk and revenue verification challenges
  4. 04HIGHNo disclosed litigation does not mitigate systemic risk when combined with minimal unit count and going concern status
  5. 05MINORAvg Net Income of $581K on $2.1M revenue (27.6% net margin) appears exceptionally high and requires verification — potential data manipulation or cherry-picked performers
  6. 06MINORUnknown unit growth trajectory with only 3 units makes ROI projections highly speculative; no historical growth data provided
  7. 07MED7% royalty on gross revenue (not net) combined with high CAPEX suggests franchisees may struggle to achieve disclosed net income figures

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius/demarcated area
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Georgia

Item 11

Training & Operations

Classroom training
68 hrs
On-the-job training
88 hrs
POS system
Clover
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

22 numbers

Locked
(619) 525-••••
CA
(401) 462-••••
RI
(212) 416-••••
NY

One-time purchase · CSV download · Validation questions included

FDD download

GODOG · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above