GodogFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A GODOG franchise requires a total initial investment of $2.0M – $3.7M, including a $80K franchise fee and an ongoing 7.0% royalty[2]. Per the 2024 FDD, average unit revenue was $2.1M[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 21, 2026 · figures per the 2024 FDD issuance
Overview
- Investment
- $2.0M – $3.7M
- 86th pct Pet Services
- Avg gross sales
- $2.1M
- 54th pct Pet Services
- Royalty
- 7.0%
- 38th pct Pet Services
- Units
- 3
- 16th pct Pet Services
- SBA default
- N/A
Quick verdict · Pet Services · color = vs category peers
Green = >15% above Pet Services avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
At 0.7x revenue per dollar invested, this system underperforms the typical 1.5-2.5x range.
Started franchising in 2023. Newer systems carry more uncertainty but may offer better territories.
Bottom line
- Total investment $2.0M – $3.7M including a $80K franchise fee, 7.0% ongoing royalty.
- Average unit revenue of $2.1M/year, with an estimated 13% cash-on-cash return (based on Operating Income).
- Verdict A (Top Quintile) with a risk score of 32/100.
- Revenue data based on only 2 reporting units. Treat as directional, not definitive. Ask franchisees directly for current unit economics.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- GoDog Franchising, LLC
- Parent company
- GoDog OpCo Holdings, LLC
- Incorporated in
- DE
- HQ
- 112 Krog Street NE, Unit D135, Atlanta, Georgia 30307
- Auditor
- Citrin Cooperman & Company, LLP
- Audited financials
- Franchisor revenue
- $0
- vs $0 prior year
Overview
About
GODOG franchisees operate dog daycare, boarding, and/or grooming facilities that provide care, socialization, and training services for pets. Daily operations include staff management, animal care/safety protocols, customer intake/billing, and facility maintenance. Revenue derives from per-day care fees, boarding, grooming services, and ancillary offerings like training classes.
- CEO
- Kristina Eastman
- Headquarters
- GA
- Founded
- 2022
- FDD year
- 2024
- States available
- 2
FDD Item 7 · 2024 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $80K | $80K |
| Working capital (3–6 mo) | $20K | $40K |
| Equipment, build-out, other | $1.9M | $3.6M |
| Total initial investment | $2.0M | $3.7M |
Source: GODOG 2024 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$294K
14.0% margin
Unlevered ROIC
10%
EBITDA / total invested capital
Payback
9.8 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $2.0M – $3.7M
- Below avg, review vs category
- Liquid capital req'd
- $20K – $40K
- Near category avg vs category
- Franchise fee
- $80K – $80K
- Below avg, review vs category
- Royalty
- 7.0%
- percentage_of_gross · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 9.0%
- vs 9–13% typical
- Payback period
- 7.5 yrs
- From FDD / Item 19
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 7.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Transfer fee | $25K |
| Renewal fee | $5K |
| Total fee load | 9.0% of rev |
Financial Performance
- Avg gross sales
- $2.1M
- Per unit, per year
- Median gross sales
- N/A
- Avg operating income
- $377K
- Reported as Operating Income in FDD Item 19
- Cash-on-cash
- 13.3%
- Based on Operating Income / investment midpoint
- Item 19 type
- Historical (Affiliate-Owned)
- Sample size
- 2 units
- vs category median 12 · small
- Range (low → high)
- $2.0M→$2.2M
- Cohort dispersion (min → max)
- Transparency
- 9 / 5
- vs category median 4 / 5 · above
Compared against 75 Pet Services brands
Revenue is only 0.7x the investment. This means each unit may take 5+ years to recoup the initial outlay at typical margins.
vs Pet Services averages
How Godog Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 3
- Opened
- 1
- Last reporting year
- Closed
- 0
- Turnover rate
- 0.0%
- Company-owned
- 3
- Corporate units in the system
- % franchised
- 0%
- vs corporate-owned
3-year detail · Item 20
- Transfers (3yr)
- 0
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 15 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
GODOG presents high caution-to-risk profile due to minimal unit count (3), unverified going concern status, and suspiciously high net margins that lack third-party validation.
Audited financials (Item 21)
Yes · Citrin Cooperman & Company, LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Score breakdown · what drove the 32 / 100 rating
- 01MEDOnly 3 operating units suggests extremely limited track record and system viability — statistically insufficient to validate the business model
- 02HIGHGoing Concern status is FALSE, indicating the franchisor itself may face financial or operational stability issues
- 03MINORHigh initial investment ($1.99M–$3.70M) with only 3 reference units creates severe due diligence risk and revenue verification challenges
- 04HIGHNo disclosed litigation does not mitigate systemic risk when combined with minimal unit count and going concern status
- 05MINORAvg Net Income of $581K on $2.1M revenue (27.6% net margin) appears exceptionally high and requires verification — potential data manipulation or cherry-picked performers
- 06MINORUnknown unit growth trajectory with only 3 units makes ROI projections highly speculative; no historical growth data provided
- 07MED7% royalty on gross revenue (not net) combined with high CAPEX suggests franchisees may struggle to achieve disclosed net income figures
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Territory type | Radius/demarcated area |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Georgia |
| Litigation count | 0 |
Items 10, 11
Training & Operations
- Classroom training
- 68 hrs
- On-the-job training
- 88 hrs
- POS system
- Clover
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Clover
Item 20 · call current owners
Franchisee Contacts
22 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
GODOG · FDD (2024) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a GODOG franchise?
The total investment to open a GODOG franchise ranges from $2.0M – $3.7M, with an initial franchise fee of $80K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do GODOG franchise owners earn?
According to Item 19 of the GODOG FDD, the average gross sales per unit is $2.1M. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is GODOG's franchise failure rate?
SBA 7(a) loan charge-off data is not available for GODOG (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many GODOG franchise locations are there?
As of their most recent FDD filing, GODOG has 3 total units in the United States, including 0 franchised units and 3 company-owned units. 1 new units were opened in the latest reporting year.
Is GODOG a good franchise to buy?
FranchiseVerdict rates GODOG as a A-grade franchise with a risk score of 32 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.