Godog Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
GODOG is a pet care franchise offering dog daycare, boarding, grooming, and training. Franchisees run the facilities, managing staff, pet care operations, and scheduling.
FranchiseVerdict summary · 2026
A GODOG franchise requires a total initial investment of $2.0M – $3.7M, including a $80K franchise fee and an ongoing 7.0% royalty[2]. Per the 2024 FDD, average unit revenue was $2.1M[2]. FranchiseVerdict grade: D (Below average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2024 FDD issuance
Overview
- Investment
- $2.0M – $3.7M
- 97th pct Pet Services
- Avg gross sales
- $2.1M
- Company-owned onlyn=245th pct Pet Services
- Royalty
- 7.0%
- 45th pct Pet Services
- Units
- 3
- 18th pct Pet Services
- SBA charge-off
- N/A
Quick verdict · Pet Services · color = vs category peers
Green = favorable by >10% vs Pet Services avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $2.0M – $3.7M including a $80K franchise fee, 7.0% ongoing royalty.
- RETURNSAverage unit revenue of $2.1M/year (company-owned outlets only - not franchisee performance), with an estimated 7% cash-on-cash return (based on Projected Operating Profit).
- RISKVerdict D (Below average), verdict score 38/100 (higher is better).
- FLAGRevenue data based on only 2 reporting units. Treat as directional, not definitive. Ask franchisees directly for current unit economics.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- GoDog Franchising, LLC
- Parent company
- GoDog OpCo Holdings, LLC
- Ultimate parent
- GoDog Investment Holdings, LLC
- CEO title
- Chief Executive Officer
- Kristina Eastman
- Incorporated in
- DE
- HQ
- 112 Krog Street NE, Unit D135, Atlanta, GA 30307
- Auditor
- Independent CPA firm (New York, New York)
- Audited financials
- Franchisor revenue
- $0
- vs $0 prior year
Overview
About
- CEO
- Kristina Eastman
- Headquarters
- GA
- Founded
- 2022
- FDD year
- 2024
- States available
- 2
Can you afford it, and what does the money buy?
Entry cost runs 305% above the typical pet services franchise.
Source: FDD 2024 · Items 5–7
FDD Item 7 · 2024 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $80K | $80K |
| Working capital (3–6 mo) | $20K | $40K |
| Equipment, build-out, other | $1.9M | $3.6M |
| Total initial investment | $2.0M | $3.7M |
Source: GODOG 2024 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $2.0M – $3.7M
- Bottom third — review vs category
- Liquid capital req'd
- $20K – $40K
- Middle of category vs category
- Franchise fee
- $80K – $80K
- Bottom third — review vs category
- Royalty
- 7.0%
- percentage · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 9.0%
- vs 9–13% typical
- Payback period
- 13.7 yrs
- From FDD / Item 19
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 7.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Transfer fee | $25K |
| Renewal fee | $5K |
| Inventory (initial) | $360K – $420K |
| Total fee load | 9.0% of rev |
What do units actually make?
Average unit sales run 195% above the pet services norm.
Company-owned outlets only - not franchisee performance
Based on a sample of only 2
Source: FDD 2024 · Item 19
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$294K
14.0% margin
Unlevered ROIC
10%
EBITDA / total invested capital
Payback
9.8 yrs
cash-on-cash, unlevered
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
FDD-reported earnings vs. model
The FDD reports $377K as Projected Operating Profit. Our model estimates $294K SLEBITDA from the same revenue using category-average cost assumptions. These numbers differ because Projected Operating Profit deducts different expense categories than our model.
What one unit earns on your invested capital
Model A · Single-Unit Return
Computes unlevered return on invested capital (ROIC) for a single franchise unit. The target band for an attractive franchise is 30–60% ROIC. Below that and a passive index fund likely outperforms; above that and the franchisor has pricing power you're subsidizing.
Note: Item 19 revenue is what the franchisor discloses. It's the top line only. Operating costs below are category estimates. Override them to match your real lease quote, labor market, and build-out budget.
Returns model · single-unit ROIC
What would one GODOG unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
10%
Below the 30–60% attractive-franchise band
What 25 units return when you use SBA financing
Model B · Return on Equity: Debt-Financed Acquisition
Models a 25-unit portfolio acquisition financed with an SBA 7(a) loan. Shows equity IRR (your return on cash invested), DSCR (how safely the cash flow covers debt service), and the capital stack (SBA + seller + equity breakdown).
This is the “search fund” or “entrepreneurship through acquisition” scenario: you buy an existing multi-unit operator, use leverage to amplify returns, and either operate or hire management. The 25-unit size is the typical minimum for an SBA-backed franchise portfolio acquisition to pencil as a full-time income.
What “return on equity” means here: if you put in $500K of your own cash and the business generates enough EBITDA to pay down debt and grow, your equity IRR is the annual return on that $500K, including the value created when you eventually sell. Target IRR for a search fund is typically 25–35%.
Levered LBO scenario · Yale Crease Capital framing
What would 25 GODOG units return on equity?
Equity IRR · 5-yr
34.7%
4.43× MOIC
Year-1 DSCR
2.35×
EBITDA ÷ debt service
Equity required
$5.3M
on $14.7M purchase
Total debt
$9.4M
SBA $5.0M + senior + seller note
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2024 FDD
Financial Performance
Company-owned outlets only - not franchisee performance
Based on a sample of only 2
- Avg gross sales
- $2.1M
- Per unit, per year
- Avg projected operating profit
- $377K
- Reported as Projected Operating Profit in FDD Item 19
- Cash-on-cash
- 7.3%
- Based on Projected Operating Profit / investment midpoint
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
- Item 19 type
- company-owned unit financials (P&L detail)
- Sample size
- 2
- vs category median 12 · small
- Range (low → high)
- $1.1M→$2.2M
- Cohort dispersion (min → max)
- Reporting year
- 2023
- Fiscal year the figures cover
- Source filing
- FDD 2024
- Disclosed in the 2024 filing, covering 2023
- Transparency
- 8 / 10
- vs category median 4 / 10 · above
Compared against 68 Pet Services brands
Revenue is only 0.7x the investment. This means each unit may take 5+ years to recoup the initial outlay at typical margins.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Unit economics
Average unit generates $2.1M/year in gross sales. Revenue-to-investment ratio: 0.7x. Company-owned outlets only - not franchisee performance.
Fee burden
Total ongoing fee load of 9.0% (near the Pet Services average).
Disclosure
Transparency score 8/10 — this franchisor discloses detailed breakdowns (quartiles, segments, or cohort data). Buyers can model unit economics with higher confidence. Sample size of 2 units — treat as directional only.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Pet Services averages
How Godog Compares
Is the system healthy?
Source: FDD 2024 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 3
- Opened
- 0
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 3
- Corporate units in the system
- % franchised
- 0%
- vs corporate-owned
3-year detail · Item 20
- Opened (3yr)
- 0
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 2 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
2
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
GODOG presents high caution-to-risk profile due to minimal unit count (3), unverified going concern status, and suspiciously high net margins that lack third-party validation.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Independent CPA firm (New York, New York)
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 38 / 100 verdict
- 01MEDOnly 3 operating units suggests extremely limited track record and system viability — statistically insufficient to validate the business model
- 02HIGHGoing Concern status is FALSE, indicating the franchisor itself may face financial or operational stability issues
- 03MINORHigh initial investment ($1.99M–$3.70M) with only 3 reference units creates severe due diligence risk and revenue verification challenges
- 04MEDNo disclosed litigation does not mitigate systemic risk when combined with minimal unit count and going concern status
- 05MINORAvg Net Income of $581K on $2.1M revenue (27.6% net margin) appears exceptionally high and requires verification — potential data manipulation or cherry-picked performers
- 06MINORUnknown unit growth trajectory with only 3 units makes ROI projections highly speculative; no historical growth data provided
- 07MED7% royalty on gross revenue (not net) combined with high CAPEX suggests franchisees may struggle to achieve disclosed net income figures
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 9.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2024 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | protected |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Not allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 10 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Fulton County, Atlanta, Georgia |
| Jury trial waiver | Yes |
| Governing law | GA |
| Litigation count | 0 |
Items 10, 11
Training & Operations
- Classroom training
- 68 hrs
- On-the-job training
- 88 hrs
- Training location
- Flagship Campus in Chattanooga, Tennessee, other affiliate locations or via online courses or video calls
- Ongoing training
- Required
- Time to open
- 24 mo
- From signing to launch
- Site selection
- Franchisee selects within Site Selection Area; franchisor must approve
- Franchisor financing
- Not offered
- Item 10
- POS system
- Clover (POS); PetExec (management software)
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Clover (POS); PetExec (management software)
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a GODOG franchise?
The total investment to open a GODOG franchise ranges from $2.0M – $3.7M, with an initial franchise fee of $80K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do GODOG franchise owners earn?
According to Item 19 of the GODOG FDD, the average gross sales per unit is $2.1M. Important context: Company-owned outlets only - not franchisee performance; Based on a sample of only 2. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Item 19 in the GODOG FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the GODOG FDD and qualifies whose outlets they describe.
What is GODOG's franchise failure rate?
SBA 7(a) loan charge-off data is not available for GODOG (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many GODOG franchise locations are there?
As of their most recent FDD filing, GODOG has 3 total units in the United States, including 0 franchised units and 3 company-owned units.
Is GODOG a good franchise to buy?
FranchiseVerdict rates GODOG as a D-grade franchise with a verdict score of 38 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent GODOG, you can request corrections or provide updated information.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.