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FranchiseVerdict

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3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
EXTENDED STAY AMERICA SUITES logoAStrongest tier
EXTENDED STAY AMERICA SUITES
Lodging
 Remove
WoodSpring Suites logoAStrongest tier
WoodSpring Suites
Lodging
 Remove
Ramada logoCAverage
Ramada
Lodging
 Remove
Vitals
Investment range
$9.2M – $14.3M
$8.8M – $14.6M
$238K – $24.6M
Liquid capital
$175K – $250K
$30K – $200K
$126K – $1.6M
Franchise fee
$35K
$50K
$35K
Royalty rate
5.5%
6.0%
5.0%
Ad fund rate
4.5%
2.5%
3.5%
Performance
Avg gross sales
N/A
$2.1M
N/A
Median gross sales
N/A
$2.1M
N/A
Avg owner earnings
Metric varies by brand. Check type below
N/A
$1.2M
N/A
Earnings metric
Not classified
P&L Bottom Line
Not classified
Risk
Rating
AStrongest tier
AStrongest tier
CAverage
Verdict score
88 / 100
64 / 100
39 / 100
SBA charge-off rate
0.0%
0.0%
11.8%
SBA loans on record
22
11
406
Scale
Total units
427
284
247
Net change (latest yr)
N/A
N/A
N/A
Turnover rate
8.3%
0.0%
10.9%
Contract
Initial term (years)
20
20
20
Renewal term (years)
N/A
N/A
N/A
Initial training (hrs)
38
51
66
Contacts
Franchisee phones
94
32
97

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