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2 brands side-by-side
Compare up to 4 brands side by side
indicates the clear winner per row. Ties and missing data are not highlighted.
| Brand | CENTURY 21® Real Estate Remove | Keller Williams Real Estate Remove |
|---|---|---|
| Vitals | ||
Investment range | $36K – $473K | $182K – $336K |
Liquid capital | $15K – $60K | $75K – $75K |
Franchise fee | $25K | $35K |
Royalty rate | 6.0% | 6.0% |
Ad fund rate | 0.5% | 0.5% |
| Performance | ||
Avg gross sales | N/A | N/A |
Median gross sales | N/A | N/A |
Avg owner earnings Metric varies by brand. Check type below | N/A | N/A |
Earnings metric | Not classified | Not classified |
| Risk | ||
Rating | ATop Quintile | ATop Quintile |
Risk score | 44 / 100 | 24 / 100 |
SBA charge-off rate | 11.8% | 0.0% |
SBA loans on record | 207 | 12 |
| Scale | ||
Total units | 1,685 | 773 |
Net change (latest yr) | N/A | N/A |
Turnover rate | 6.9% | 2.3% |
| Contract | ||
Initial term (years) | 10 | 5 |
Renewal term (years) | N/A | 10 |
Initial training (hrs) | 20 | 27 |
| Contacts | ||
Franchisee phones | 100 | 94 |
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