CENTURY 21® vs Keller Williams
Franchise Comparison 2026
Both CENTURY 21® and Keller Williams are real estate franchises. CENTURY 21® requires an investment of $36K – $473K while Keller Williams requires $182K – $336K. On SBA loan performance, Keller Williams has a lower charge-off rate (0.0%) compared to CENTURY 21® (11.8%). FranchiseVerdict rates CENTURY 21® A (Top Quintile) and Keller Williams A (Top Quintile).
| Metric | CENTURY 21® | Keller Williams |
|---|---|---|
| Verdict Grade | ATop QuintileTop Quintile | ATop QuintileTop Quintile |
| Investment Range | $36K – $473K | $182K – $336K |
| Franchise Fee | $25K | $35K |
| Royalty Rate | 6.0% | 6.0% |
| Average Revenue (Item 19) | N/A | N/A |
| SBA Charge-Off Rate | 11.8% (207 loans) | 0.0% (12 loans) |
| Total Units | 1,685 | 773 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 1972 | 1995 |
| FDD Year | 2026 | 2025 |
Investment Range
$36K – $473K
$182K – $336K
Franchise Fee
$25K
$35K
Royalty Rate
6.0%
6.0%
Average Revenue (Item 19)
N/A
N/A
SBA Charge-Off Rate
11.8% (207 loans)
0.0% (12 loans)
Total Units
1,685
773
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
1972
1995
FDD Year
2026
2025