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FranchiseVerdict

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3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

Brand
CENTURY 21® logoATop Quintile
CENTURY 21®
Real Estate
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Christie’s International Real Estate logoFBottom Quintile
Christie’s International Real Estate
Real Estate
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Harcourts Real Estate logoBAbove Average
Harcourts Real Estate
Real Estate
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Vitals
Investment range
$36K – $473K
$64K – $443K
$151K – $360K
Liquid capital
$15K – $60K
$5K – $90K
$30K – $75K
Franchise fee
$25K
$35K
$25K
Royalty rate
6.0%
3.0%
5.0%
Ad fund rate
0.5%
3.0%
0.0%
Performance
Avg gross sales
N/A
N/A
$1.5M
Median gross sales
N/A
N/A
$1.1M
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
N/A
Earnings metric
Not classified
Not classified
Not classified
Risk
Rating
ATop Quintile
FBottom Quintile
BAbove Average
Risk score
44 / 100
93 / 100
58 / 100
SBA charge-off rate
11.8%
N/A
N/A
SBA loans on record
207
N/A
218
Scale
Total units
1,685
36
38
Net change (latest yr)
N/A
N/A
N/A
Turnover rate
6.9%
19.4%
10.5%
Contract
Initial term (years)
10
10
10
Renewal term (years)
N/A
10
5
Initial training (hrs)
20
13
39
Contacts
Franchisee phones
100
50
19

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