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FranchiseVerdict

Compare

3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These brands report different earnings metrics (Gross Sales, Net Income). Financial figures may not be directly comparable.

Focus by buyer type

Brand
bioPURE logoBAbove average
bioPURE
Cleaning & Maintenance
 Remove
MaidThis logoAStrongest tier
MaidThis
Cleaning & Maintenance
 Remove
eMaids logoBAbove average
eMaids
Cleaning & Maintenance
 Remove
Vitals
Investment range
$37K – $78K
$50K – $68K
$45K – $74K
Liquid capital
$3K – $10K
$3K – $9K
$10K – $15K
Franchise fee
$29K
$39K
$20K
Royalty rate
N/A
6.0%
6.0%
Ad fund rate
2.0%
2.0%
5.0%
Performance
Avg gross sales
$206K
N/A
N/A
Median gross sales
$99K
N/A
N/A
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
N/A
Earnings metric
Gross Sales
Net Income
Not classified
Risk
Rating
BAbove average
AStrongest tier
BAbove average
Verdict score
49 / 100
65 / 100
58 / 100
SBA charge-off rate
N/A
N/A
0.0%
SBA loans on record
N/A
6
1
Scale
Total units
46
15
44
Net change (latest yr)
N/A
N/A
N/A
Turnover rate
20.9%
0.0%
2.6%
Contract
Initial term (years)
10
5
10
Renewal term (years)
10
5
10
Initial training (hrs)
16
40
42
Contacts
Franchisee phones
47
18
37

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