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2 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  AStrongest tierBath Fitter Home Services Remove |  AStrongest tierINSULATION COMMANDOS Home Services Remove |
|---|---|---|
| Vitals | ||
Investment range | $226K – $516K | $220K – $515K |
Liquid capital | $30K – $50K | $50K – $120K |
Franchise fee | $40K | $65K |
Royalty rate | N/A | 5.0% |
Ad fund rate | 3.0% | 1.0% |
| Performance | ||
Avg gross sales | N/A | $726K |
Median gross sales | N/A | $629K |
Avg owner earnings Metric varies by brand. Check type below | N/A | $340K |
Earnings metric | Not classified | P&L Bottom Line |
| Risk | ||
Rating | AStrongest tier | AStrongest tier |
Verdict score | 69 / 100 | 75 / 100 |
SBA charge-off rate | 0.0% | 0.0% |
SBA loans on record | 9 | 5 |
| Scale | ||
Total units | 142 | 64 |
Net change (latest yr) | N/A | N/A |
Turnover rate | 0.0% | 3.2% |
| Contract | ||
Initial term (years) | 5 | 10 |
Renewal term (years) | 5 | 10 |
Initial training (hrs) | 416 | 64 |
| Contacts | ||
Franchisee phones | 68 | 22 |
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