Compare

4 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

Download PDF

Focus by buyer type

Brand	CAverage AIRE SERV Home Services Remove	BAbove average Lawn Pride Home Services Remove	AStrongest tier Mosquito Squad Home Services Remove	AStrongest tier GarageExperts Home Services Remove
Vitals
Investment range	$114K – $272K	$141K – $244K	$162K – $220K	$136K – $246K
Liquid capital	$15K – $45K	$81K – $146K	$84K – $117K	$20K – $40K
Franchise fee	$45K	$40K	$35K	$39K
Royalty rate	5.0%	8.0%	10.0%	6.0%
Ad fund rate	2.0%	2.0%	N/A	1.5%
Performance
Avg gross sales	$1.6M	N/A	$493K	$687KOutlet subset
Median gross sales	$945K	N/A	$331K	$624KOutlet subset
Avg owner earnings Metric varies by brand. Check type below	N/A	N/A	N/A	N/A
Earnings metric	Not classified	Not classified	P&L Bottom Line	Not classified
Risk
Rating	CAverage	BAbove average	AStrongest tier	AStrongest tier
Verdict score	40 / 100	63 / 100	78 / 100	85 / 100
SBA charge-off rate	30.0%	0.0%	6.7%	N/A
SBA loans on record	111	12	37	12
Scale
Total units	229	44	247	110
Net change (latest yr)	+21	+7	+6	+6
Turnover rate	10.5%	4.5%	3.2%	3.6%
Contract
Initial term (years)	10	10	10	5
Renewal term (years)	10	10	10	5
Initial training (hrs)	133	26	94	65
Contacts
Franchisee phones	174	2	110	16

Need franchisee contacts for these brands?

Save with a contact bundle →