Woodcraft vs TRUE SOCIETY
Franchise Comparison 2026
Both Woodcraft and TRUE SOCIETY are retail franchises. Woodcraft requires an investment of $574K – $756K while TRUE SOCIETY requires $540K – $808K. In terms of revenue, TRUE SOCIETY reports higher average unit revenue at $1.9M. Woodcraft has SBA lending data on file with a 0.0% charge-off rate. FranchiseVerdict rates Woodcraft A (Strongest tier) and TRUE SOCIETY A (Strongest tier).
| Metric | Woodcraft | TRUE SOCIETY |
|---|---|---|
| Verdict Grade | AStrongest tierStrongest tier | AStrongest tierStrongest tier |
| Investment Range | $574K – $756K | $540K – $808K |
| Franchise Fee | $25K | $30K |
| Royalty Rate | 5.0% | 3.0% |
| Average Revenue (Item 19) | $1.8M | $1.9M |
| SBA Charge-Off Rate | 0.0% (29 loans) | N/A |
| Total Units | 65 | 8 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 2006 | 2021 |
| FDD Year | 2026 | 2025 |
Investment Range
$574K – $756K
$540K – $808K
Franchise Fee
$25K
$30K
Royalty Rate
5.0%
3.0%
Average Revenue (Item 19)
$1.8M
$1.9M
SBA Charge-Off Rate
0.0% (29 loans)
N/A
Total Units
65
8
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
2006
2021
FDD Year
2026
2025