THE DRIVEWAY COMPANY vs Waterloo Turf
Franchise Comparison 2026
Both THE DRIVEWAY COMPANY and Waterloo Turf are home services franchises. THE DRIVEWAY COMPANY requires an investment of $89K – $169K while Waterloo Turf requires $106K – $152K. THE DRIVEWAY COMPANY discloses average revenue of $263K; no Item 19 revenue figure is on file for Waterloo Turf. Note: Averaged per franchisee, not per outlet - not comparable with per-outlet figures. FranchiseVerdict rates THE DRIVEWAY COMPANY B (Above average) and Waterloo Turf C (Average).
| Metric | THE DRIVEWAY COMPANY | Waterloo Turf |
|---|---|---|
| Verdict Grade | BAbove average | CAverage |
| Investment Range | $89K – $169K | $106K – $152K |
| Franchise Fee | $60K | $59K |
| Royalty Rate | 7.0% | 6.0% |
| Average Revenue (Item 19) | $263KPer franchisee, not per outlet | N/ACompany-owned only · n=2 |
| SBA Charge-Off Rate | Limited data | Limited data |
| Total Units | 36 | 5 |
| Unit Growth (YoY) | +12 units | +0 units |
| Year Began Franchising | 2019 | 2024 |
| FDD Year | 2022 | 2025 |
Investment Range
$89K – $169K
$106K – $152K
Franchise Fee
$60K
$59K
Royalty Rate
7.0%
6.0%
Average Revenue (Item 19)
$263KPer franchisee, not per outlet
N/ACompany-owned only · n=2
SBA Charge-Off Rate
Limited data
Limited data
Total Units
36
5
Unit Growth (YoY)
+12 units
+0 units
Year Began Franchising
2019
2024
FDD Year
2022
2025