Is Sidewalk Juice Non-Traditional or Bruster’s Real Ice Cream cheaper to open?

Sidewalk Juice Non-Traditional costs $911,000–$2,120,500 and Bruster’s Real Ice Cream costs $409,033–$2,644,060 to open (FDD Item 7). Bruster’s Real Ice Cream has the lower entry cost.

Which is the better franchise, Sidewalk Juice Non-Traditional or Bruster’s Real Ice Cream?

FranchiseVerdict grades Sidewalk Juice Non-Traditional B and Bruster’s Real Ice Cream A, from FDD Items 5–7, 19–21 and SBA loan performance. See the full side-by-side above.

Sidewalk Juice Non-Traditional vs Bruster’s Real Ice Cream

Franchise Comparison 2026

Both Sidewalk Juice Non-Traditional and Bruster’s Real Ice Cream are quick-service restaurants franchises. Sidewalk Juice Non-Traditional requires an investment of $911K – $2.1M while Bruster’s Real Ice Cream requires $409K – $2.6M. Bruster’s Real Ice Cream discloses average revenue of $745K; Sidewalk Juice Non-Traditional does not report Item 19 data. Bruster’s Real Ice Cream has SBA lending data on file with a 2.4% charge-off rate. FranchiseVerdict rates Sidewalk Juice Non-Traditional B (Above average) and Bruster’s Real Ice Cream A (Strongest tier).

Metric	Sidewalk Juice Non-Traditional	Bruster’s Real Ice Cream
Verdict Grade	BAbove averageAbove average	AStrongest tierStrongest tier
Investment Range	$911K – $2.1M	$409K – $2.6M
Franchise Fee	$30K	$20K
Royalty Rate	6.0%	5.0%
Average Revenue (Item 19)	N/A	$745K
SBA Charge-Off Rate	N/A	2.4% (85 loans)
Total Units	N/A	206
Unit Growth (YoY)	N/A	N/A
Year Began Franchising	2018	1993
FDD Year	2025	2025