Plato’s Closet® vs WILD BIRDS UNLIMITED
Franchise Comparison 2026
Both Plato’s Closet® and WILD BIRDS UNLIMITED are retail franchises. Plato’s Closet® requires an investment of $356K – $468K while WILD BIRDS UNLIMITED requires $227K – $379K. In terms of revenue, Plato’s Closet® reports higher average unit revenue at $1.3M. On SBA loan performance, Plato’s Closet® has a lower charge-off rate (2.1%) compared to WILD BIRDS UNLIMITED (4.0%). FranchiseVerdict rates Plato’s Closet® A (Strongest tier) and WILD BIRDS UNLIMITED A (Strongest tier).
| Metric | Plato’s Closet® | WILD BIRDS UNLIMITED |
|---|---|---|
| Verdict Grade | AStrongest tierStrongest tier | AStrongest tierStrongest tier |
| Investment Range | $356K – $468K | $227K – $379K |
| Franchise Fee | $25K | $40K |
| Royalty Rate | 5.0% | 4.0% |
| Average Revenue (Item 19) | $1.3M | $858K |
| SBA Charge-Off Rate | 2.1% (229 loans) | 4.0% (161 loans) |
| Total Units | 526 | 341 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 1999 | 1983 |
| FDD Year | 2026 | 2025 |
Investment Range
$356K – $468K
$227K – $379K
Franchise Fee
$25K
$40K
Royalty Rate
5.0%
4.0%
Average Revenue (Item 19)
$1.3M
$858K
SBA Charge-Off Rate
2.1% (229 loans)
4.0% (161 loans)
Total Units
526
341
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
1999
1983
FDD Year
2026
2025