Plato’s Closet® vs The Vitamin Shoppe
Franchise Comparison 2026
Both Plato’s Closet® and The Vitamin Shoppe are retail franchises. Plato’s Closet® requires an investment of $356K – $468K while The Vitamin Shoppe requires $484K – $985K. In terms of revenue, The Vitamin Shoppe reports higher average unit revenue at $1.5M. Note: Company-owned outlets only - not franchisee performance. Plato’s Closet® has SBA lending data on file with a 2.1% charge-off rate. FranchiseVerdict rates Plato’s Closet® A (Strongest tier) and The Vitamin Shoppe A (Strongest tier).
| Metric | Plato’s Closet® | The Vitamin Shoppe |
|---|---|---|
| Verdict Grade | AStrongest tierStrongest tier | AStrongest tierStrongest tier |
| Investment Range | $356K – $468K | $484K – $985K |
| Franchise Fee | $25K | $40K |
| Royalty Rate | 5.0% | 5.0% |
| Average Revenue (Item 19) | $1.3M | $1.5MCompany-owned only |
| SBA Charge-Off Rate | 2.1% (229 loans) | N/A |
| Total Units | 526 | 671 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 1999 | 2021 |
| FDD Year | 2026 | 2024 |
Investment Range
$356K – $468K
$484K – $985K
Franchise Fee
$25K
$40K
Royalty Rate
5.0%
5.0%
Average Revenue (Item 19)
$1.3M
$1.5MCompany-owned only
SBA Charge-Off Rate
2.1% (229 loans)
N/A
Total Units
526
671
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
1999
2021
FDD Year
2026
2024