Once Upon A Child vs WILD BIRDS UNLIMITED
Franchise Comparison 2026
Both Once Upon A Child and WILD BIRDS UNLIMITED are retail franchises. Once Upon A Child requires an investment of $356K – $486K while WILD BIRDS UNLIMITED requires $227K – $379K. In terms of revenue, Once Upon A Child reports higher average unit revenue at $1.3M. On SBA loan performance, Once Upon A Child has a lower charge-off rate (3.6%) compared to WILD BIRDS UNLIMITED (4.0%). FranchiseVerdict rates Once Upon A Child A (Strongest tier) and WILD BIRDS UNLIMITED A (Strongest tier).
| Metric | Once Upon A Child | WILD BIRDS UNLIMITED |
|---|---|---|
| Verdict Grade | AStrongest tierStrongest tier | AStrongest tierStrongest tier |
| Investment Range | $356K – $486K | $227K – $379K |
| Franchise Fee | $25K | $40K |
| Royalty Rate | 5.0% | 4.0% |
| Average Revenue (Item 19) | $1.3M | $858K |
| SBA Charge-Off Rate | 3.6% (228 loans) | 4.0% (161 loans) |
| Total Units | 441 | 341 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 1993 | 1983 |
| FDD Year | 2026 | 2025 |
Investment Range
$356K – $486K
$227K – $379K
Franchise Fee
$25K
$40K
Royalty Rate
5.0%
4.0%
Average Revenue (Item 19)
$1.3M
$858K
SBA Charge-Off Rate
3.6% (228 loans)
4.0% (161 loans)
Total Units
441
341
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
1993
1983
FDD Year
2026
2025