Question 1

Is Once Upon A Child or The Vitamin Shoppe cheaper to open?

Accepted Answer

Once Upon A Child costs $355,700–$485,900 and The Vitamin Shoppe costs $483,900–$984,900 to open (FDD Item 7). Once Upon A Child has the lower entry cost.

Question 2

Which earns more, Once Upon A Child or The Vitamin Shoppe?

Accepted Answer

Once Upon A Child reports $1,268,984 average annual unit revenue vs $1,477,283 for The Vitamin Shoppe (FDD Item 19). The Vitamin Shoppe is higher. For The Vitamin Shoppe: Company-owned outlets only - not franchisee performance.

Question 3

Which is the better franchise, Once Upon A Child or The Vitamin Shoppe?

Accepted Answer

FranchiseVerdict grades Once Upon A Child A and The Vitamin Shoppe A, from FDD Items 5–7, 19–21 and SBA loan performance. See the full side-by-side above.

Metric	Once Upon A Child	The Vitamin Shoppe
Verdict Grade	AStrongest tierStrongest tier	AStrongest tierStrongest tier
Investment Range	$356K – $486K	$484K – $985K
Franchise Fee	$25K	$40K
Royalty Rate	5.0%	5.0%
Average Revenue (Item 19)	$1.3M	$1.5MCompany-owned only
SBA Charge-Off Rate	3.6% (228 loans)	N/A
Total Units	441	671
Unit Growth (YoY)	N/A	N/A
Year Began Franchising	1993	2021
FDD Year	2026	2024

Once Upon A Child vs The Vitamin Shoppe