Dunkin Donuts vs Wingstop
Franchise Comparison 2026
Dunkin Donuts is a full-service restaurants franchise, while Wingstop operates in quick-service restaurants. Dunkin Donuts requires an investment of $532K – $1.8M while Wingstop requires $310K – $1.0M. In terms of revenue, Wingstop reports higher average unit revenue at $2.0M. Note: Reported as net sales, not gross sales. On SBA loan performance, Dunkin Donuts has a lower charge-off rate (7.5%) compared to Wingstop (8.4%). FranchiseVerdict rates Dunkin Donuts A (Strongest tier) and Wingstop A (Strongest tier).
| Metric | Dunkin Donuts | Wingstop |
|---|---|---|
| Verdict Grade | AStrongest tierStrongest tier | AStrongest tierStrongest tier |
| Investment Range | $532K – $1.8M | $310K – $1.0M |
| Franchise Fee | $40K | $25K |
| Royalty Rate | 5.9% | 6.0% |
| Average Revenue (Item 19) | $1.4M | $2.0M |
| SBA Charge-Off Rate | 7.5% (1341 loans) | 8.4% (465 loans) |
| Total Units | 8,780 | 2,586 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 1955 | 1997 |
| FDD Year | 2026 | 2026 |
Investment Range
$532K – $1.8M
$310K – $1.0M
Franchise Fee
$40K
$25K
Royalty Rate
5.9%
6.0%
Average Revenue (Item 19)
$1.4M
$2.0M
SBA Charge-Off Rate
7.5% (1341 loans)
8.4% (465 loans)
Total Units
8,780
2,586
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
1955
1997
FDD Year
2026
2026