Is Drybar or True REST cheaper to open?

Drybar costs $391,229–$1,096,999 and True REST costs $414,547–$1,075,162 to open (FDD Item 7). Drybar has the lower entry cost.

Which is safer, Drybar or True REST?

SBA 7(a) charge-off rate is 0.0% for Drybar and 8.3% for True REST. Lower is safer, so Drybar has the stronger loan-repayment record.

Which is the better franchise, Drybar or True REST?

FranchiseVerdict grades Drybar A and True REST C, from FDD Items 5–7, 19–21 and SBA loan performance. See the full side-by-side above.

Drybar vs True REST

Franchise Comparison 2026

Both Drybar and True REST are personal care & beauty franchises. Drybar requires an investment of $391K – $1.1M while True REST requires $415K – $1.1M. Drybar discloses average revenue of $853K; True REST does not report Item 19 data. On SBA loan performance, Drybar has a lower charge-off rate (0.0%) compared to True REST (8.3%). FranchiseVerdict rates Drybar A (Strongest tier) and True REST C (Average).

Metric	Drybar	True REST
Verdict Grade	AStrongest tierStrongest tier	CAverageAverage
Investment Range	$391K – $1.1M	$415K – $1.1M
Franchise Fee	$50K	$40K
Royalty Rate	7.0%	6.0%
Average Revenue (Item 19)	$853K	N/A
SBA Charge-Off Rate	0.0% (29 loans)	8.3% (24 loans)
Total Units	198	44
Unit Growth (YoY)	N/A	N/A
Year Began Franchising	2012	2014
FDD Year	2026	2024