Drybar vs True REST
Franchise Comparison 2026
Both Drybar and True REST are personal care & beauty franchises. Drybar requires an investment of $391K – $1.1M while True REST requires $415K – $1.1M. In terms of revenue, Drybar reports higher average unit revenue at $853K. On SBA loan performance, Drybar has a lower charge-off rate (0.0%) compared to True REST (8.3%). FranchiseVerdict rates Drybar A (Top Quintile) and True REST C (Average).
| Metric | Drybar | True REST |
|---|---|---|
| Verdict Grade | ATop QuintileTop Quintile | CAverageAverage |
| Investment Range | $391K – $1.1M | $415K – $1.1M |
| Franchise Fee | $50K | $40K |
| Royalty Rate | 7.0% | 6.0% |
| Average Revenue (Item 19) | $853K | $398K |
| SBA Charge-Off Rate | 0.0% (29 loans) | 8.3% (24 loans) |
| Total Units | 198 | 44 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 2012 | 2014 |
| FDD Year | 2026 | 2024 |
Investment Range
$391K – $1.1M
$415K – $1.1M
Franchise Fee
$50K
$40K
Royalty Rate
7.0%
6.0%
Average Revenue (Item 19)
$853K
$398K
SBA Charge-Off Rate
0.0% (29 loans)
8.3% (24 loans)
Total Units
198
44
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
2012
2014
FDD Year
2026
2024