DEFY vs Pump It Up
Franchise Comparison 2026
Both DEFY and Pump It Up are recreation & entertainment franchises. DEFY requires an investment of $2.7M – $4.2M while Pump It Up requires $104K – $661K. In terms of revenue, DEFY reports higher average unit revenue at $2.0M. Pump It Up has SBA lending data on file with a 16.3% charge-off rate. FranchiseVerdict rates DEFY B (Above average) and Pump It Up C (Average).
| Metric | DEFY | Pump It Up |
|---|---|---|
| Verdict Grade | BAbove averageAbove average | CAverageAverage |
| Investment Range | $2.7M – $4.2M | $104K – $661K |
| Franchise Fee | $60K | $30K |
| Royalty Rate | 6.0% | 6.0% |
| Average Revenue (Item 19) | $2.0M | $735KOutlet subset |
| SBA Charge-Off Rate | N/A | 16.3% (98 loans) |
| Total Units | 61 | 42 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 2018 | 2002 |
| FDD Year | 2022 | 2025 |
Investment Range
$2.7M – $4.2M
$104K – $661K
Franchise Fee
$60K
$30K
Royalty Rate
6.0%
6.0%
Average Revenue (Item 19)
$2.0M
$735KOutlet subset
SBA Charge-Off Rate
N/A
16.3% (98 loans)
Total Units
61
42
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
2018
2002
FDD Year
2022
2025