Dairy Queen vs LaRosa’s
Franchise Comparison 2026
Both Dairy Queen and LaRosa’s are quick-service restaurants franchises. Dairy Queen requires an investment of $1.5M – $2.6M while LaRosa’s requires $1.4M – $2.6M. Dairy Queen discloses average revenue of $1.5M; LaRosa’s makes no financial performance representation in its Item 19, which is voluntary under the FTC Franchise Rule. Note: Reported for a subset of outlets rather than the whole system. Dairy Queen has SBA lending data on file with a 10.6% charge-off rate. FranchiseVerdict rates Dairy Queen B (Above average) and LaRosa’s B (Above average).
| Metric | Dairy Queen | LaRosa’s |
|---|---|---|
| Verdict Grade | BAbove average | BAbove average |
| Investment Range | $1.5M – $2.6M | $1.4M – $2.6M |
| Franchise Fee | $45K | $25K |
| Royalty Rate | 4.0% | 4.0% |
| Average Revenue (Item 19) | $1.5MOutlet subset | N/ANo Item 19 representation |
| SBA Charge-Off Rate | 10.6% (1242 loans) | Limited data |
| Total Units | 1,985 | 64 |
| Unit Growth (YoY) | +14 units | -2 units |
| Year Began Franchising | 1947 | 1967 |
| FDD Year | 2026 | 2024 |
Investment Range
$1.5M – $2.6M
$1.4M – $2.6M
Franchise Fee
$45K
$25K
Royalty Rate
4.0%
4.0%
Average Revenue (Item 19)
$1.5MOutlet subset
N/ANo Item 19 representation
SBA Charge-Off Rate
10.6% (1242 loans)
Limited data
Total Units
1,985
64
Unit Growth (YoY)
+14 units
-2 units
Year Began Franchising
1947
1967
FDD Year
2026
2024