Dairy Queen vs la Madeleine
Franchise Comparison 2026
Both Dairy Queen and la Madeleine are quick-service restaurants franchises. Dairy Queen requires an investment of $623K – $2.8M while la Madeleine requires $1.2M – $2.3M. In terms of revenue, la Madeleine reports higher average unit revenue at $2.2M. Dairy Queen has SBA lending data on file with a 10.6% charge-off rate. FranchiseVerdict rates Dairy Queen B (Above average) and la Madeleine A (Strongest tier).
| Metric | Dairy Queen | la Madeleine |
|---|---|---|
| Verdict Grade | BAbove averageAbove average | AStrongest tierStrongest tier |
| Investment Range | $623K – $2.8M | $1.2M – $2.3M |
| Franchise Fee | $25K | $20K |
| Royalty Rate | 4.0% | 5.0% |
| Average Revenue (Item 19) | $1.6M | $2.2M |
| SBA Charge-Off Rate | 10.6% (1242 loans) | N/A |
| Total Units | 74 | 91 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 1947 | 2011 |
| FDD Year | 2025 | 2025 |
Investment Range
$623K – $2.8M
$1.2M – $2.3M
Franchise Fee
$25K
$20K
Royalty Rate
4.0%
5.0%
Average Revenue (Item 19)
$1.6M
$2.2M
SBA Charge-Off Rate
10.6% (1242 loans)
N/A
Total Units
74
91
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
1947
2011
FDD Year
2025
2025