Cookie Cutters vs Smartstyle
Franchise Comparison 2026
Both Cookie Cutters and Smartstyle are personal care & beauty franchises. Cookie Cutters requires an investment of $138K – $390K while Smartstyle requires $184K – $336K. Cookie Cutters discloses average revenue of $314K; Smartstyle does not report Item 19 data. On SBA loan performance, Smartstyle has a lower charge-off rate (2.3%) compared to Cookie Cutters (14.3%). FranchiseVerdict rates Cookie Cutters A (Strongest tier) and Smartstyle B (Above average).
| Metric | Cookie Cutters | Smartstyle |
|---|---|---|
| Verdict Grade | AStrongest tierStrongest tier | BAbove averageAbove average |
| Investment Range | $138K – $390K | $184K – $336K |
| Franchise Fee | $10K | $40K |
| Royalty Rate | 5.0% | Weeks 1-52: 4% of Gross Sales; Week 53 through end of Franchise Agreement Term: 5% of Gross Sales or $100 per week, whichever is greater |
| Average Revenue (Item 19) | $314K | N/A |
| SBA Charge-Off Rate | 14.3% (24 loans) | 2.3% (75 loans) |
| Total Units | 120 | 911 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 2015 | 2016 |
| FDD Year | 2026 | 2025 |
Investment Range
$138K – $390K
$184K – $336K
Franchise Fee
$10K
$40K
Royalty Rate
5.0%
Weeks 1-52: 4% of Gross Sales; Week 53 through end of Franchise Agreement Term: 5% of Gross Sales or $100 per week, whichever is greater
Average Revenue (Item 19)
$314K
N/A
SBA Charge-Off Rate
14.3% (24 loans)
2.3% (75 loans)
Total Units
120
911
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
2015
2016
FDD Year
2026
2025