Compare
2 brands side-by-side
Compare up to 4 brands side by side
indicates the clear winner per row. Ties and missing data are not highlighted.
| Brand | Sweet Reserve Quick-Service Restaurants Remove | Wetzel’s Pretzels Quick-Service Restaurants Remove |
|---|---|---|
| Vitals | ||
Investment range | $274K – $639K | $189K – $725K |
Liquid capital | $40K – $80K | $25K – $56K |
Franchise fee | $45K | $40K |
Royalty rate | 5.0% | 7.0% |
Ad fund rate | 2.0% | 1.0% |
| Performance | ||
Avg gross sales | $655K | $813K |
Median gross sales | $655K | $670K |
Avg owner earnings Metric varies by brand. Check type below | N/A | $213K |
Earnings metric | Not classified | P&L Bottom Line |
| Risk | ||
Rating | CAverage | ATop Quintile |
Risk score | 65 / 100 | 43 / 100 |
SBA charge-off rate | N/A | 4.9% |
SBA loans on record | N/A | 87 |
| Scale | ||
Total units | 4 | 458 |
Net change (latest yr) | N/A | N/A |
Turnover rate | 0.0% | 3.3% |
| Contract | ||
Initial term (years) | 10 | 10 |
Renewal term (years) | 5 | 10 |
Initial training (hrs) | 52 | 80 |
| Contacts | ||
Franchisee phones | 18 | 194 |
Looking for a detailed head-to-head breakdown?
Read the Sweet Reserve vs Wetzel’s Pretzels editorial comparison →Need franchisee contacts for these brands?
Save with a contact bundle →