Sweet Reserve vs Wetzel’s Pretzels
Franchise Comparison 2026
Both Sweet Reserve and Wetzel’s Pretzels are quick-service restaurants franchises. Sweet Reserve requires an investment of $274K – $639K while Wetzel’s Pretzels requires $189K – $725K. In terms of revenue, Wetzel’s Pretzels reports higher average unit revenue at $813K. Wetzel’s Pretzels has SBA lending data on file with a 4.9% charge-off rate. FranchiseVerdict rates Sweet Reserve C (Average) and Wetzel’s Pretzels A (Top Quintile).
| Metric | Sweet Reserve | Wetzel’s Pretzels |
|---|---|---|
| Verdict Grade | CAverageAverage | ATop QuintileTop Quintile |
| Investment Range | $274K – $639K | $189K – $725K |
| Franchise Fee | $45K | $40K |
| Royalty Rate | 5.0% | 7.0% |
| Average Revenue (Item 19) | $655K | $813K |
| SBA Charge-Off Rate | N/A | 4.9% (87 loans) |
| Total Units | 4 | 458 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 2026 | 1996 |
| FDD Year | 2026 | 2026 |
Investment Range
$274K – $639K
$189K – $725K
Franchise Fee
$45K
$40K
Royalty Rate
5.0%
7.0%
Average Revenue (Item 19)
$655K
$813K
SBA Charge-Off Rate
N/A
4.9% (87 loans)
Total Units
4
458
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
2026
1996
FDD Year
2026
2026