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FranchiseVerdict

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2 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
Servicemaster Clean logoAStrongest tier
Servicemaster Clean
Business Services
Remove
Surveillance Secure logoCAverage
Surveillance Secure
Business Services
Remove
Vitals
Investment range
$112K – $188K
$116K – $174K
Liquid capital
N/A
$4K – $20K
Franchise fee
$40K
$55K
Royalty rate
N/A
6.0%
Ad fund rate
N/A
2.0%
Performance
Avg gross sales
$885K
$2.4M
Median gross sales
$392K
$2.4M
Avg owner earnings
Metric varies by brand. Check type below
N/A
$622K
Earnings metric
Not classified
assumed annual
Risk
Rating
AStrongest tier
CAverage
Verdict score
83 / 100
41 / 100
SBA charge-off rate
0.0%
N/A
SBA loans on record
73
N/A
Scale
Total units
584
2
Net change (latest yr)
N/A
N/A
Turnover rate
N/A
0.0%
Contract
Initial term (years)
N/A
10
Renewal term (years)
N/A
10
Initial training (hrs)
N/A
100
Contacts
Franchisee phones
0
16

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