Compare

2 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

Download PDF

These brands report different earnings metrics (Average Gross Revenues, P&L Bottom Line). Financial figures may not be directly comparable.

Focus by buyer type

Brand	BAbove average SafeSplash Swim School Education Remove	BAbove average Town Square Education Remove
Vitals
Investment range	$945K – $1.3M	$639K – $1.5M
Liquid capital	$90K – $150K	$75K – $165K
Franchise fee	$55K	$100K
Royalty rate	6.0%	7.0%
Ad fund rate	2.0%	1.0%
Performance
Avg gross sales	$205KOutlet subset	$1.3MIncl. company outlets
Median gross sales	$156KOutlet subset	$1.4MIncl. company outlets
Avg owner earnings Metric varies by brand. Check type below	N/A	N/A
Earnings metric	Average Gross Revenues	P&L Bottom Line
Risk
Rating	BAbove average	BAbove average
Verdict score	56 / 100	53 / 100
SBA charge-off rate	0.0%	0.0%
SBA loans on record	36	10
Scale
Total units	119	11
Net change (latest yr)	N/A	N/A
Turnover rate	23.3%	0.0%
Contract
Initial term (years)	10	10
Renewal term (years)	10	10
Initial training (hrs)	130	40
Contacts
Franchisee phones	69	14

Looking for a detailed head-to-head breakdown?

Read the SafeSplash Swim School vs Town Square editorial comparison →

Need franchisee contacts for these brands?

Save with a contact bundle →