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FranchiseVerdict

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4 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

Brand
Ruby Hotels logoFBottom Quintile
Ruby Hotels
Lodging
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Hampton by Hilton logoFBottom Quintile
Hampton by Hilton
Lodging
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Fairfield by Marriott logoATop Quintile
Fairfield by Marriott
Lodging
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Undergraduate by Hilton logoCAverage
Undergraduate by Hilton
Lodging
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Vitals
Investment range
$8.0M – $38.5M
$17.0M – $29.1M
$12.3M – $34.5M
$10.6M – $36.6M
Liquid capital
$250K – $1.1M
$500K – $900K
$240K – $525K
$400K – $1.0M
Franchise fee
$75K
$100K
$75K
$100K
Royalty rate
5.0%
6.0%
5.5%
5.0%
Ad fund rate
3.5%
4.0%
2.5%
4.0%
Performance
Avg gross sales
N/A
N/A
N/A
N/A
Median gross sales
N/A
N/A
N/A
N/A
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
N/A
N/A
Earnings metric
Not classified
Not classified
Not classified
Not classified
Risk
Rating
FBottom Quintile
FBottom Quintile
ATop Quintile
CAverage
Risk score
85 / 100
82 / 100
37 / 100
65 / 100
SBA charge-off rate
0.0%
6.2%
1.1%
N/A
SBA loans on record
4
636
225
N/A
Scale
Total units
0
2,390
1,191
0
Net change (latest yr)
N/A
N/A
N/A
N/A
Turnover rate
N/A
0.7%
0.7%
N/A
Contract
Initial term (years)
20
22
20
22
Renewal term (years)
N/A
N/A
N/A
N/A
Initial training (hrs)
1,036
104
187
106
Contacts
Franchisee phones
1
93
101
15

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