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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
These brands report different earnings metrics (Total Service Income, Owner Discretionary Profit $234,361). Financial figures may not be directly comparable.
Focus by buyer type
| Brand |  CAverageMosquito Mike Home Services Remove |  AStrongest tierIdeal Siding Home Services Remove |
|---|---|---|
| Vitals | ||
Investment range | $104K – $127K | $91K – $135K |
Liquid capital | $5K – $8K | $20K – $40K |
Franchise fee | $49K | $55K |
Royalty rate | N/A | 5.0% |
Ad fund rate | 2.0% | 1.0% |
| Performance | ||
Avg gross sales | $707KCompany-owned only1 outlet | $1.1M |
Median gross sales | N/A | $768K |
Avg owner earnings Metric varies by brand. Check type below | N/A | $234K |
Earnings metric | Total Service Income | Owner Discretionary Profit $234,361 |
| Risk | ||
Rating | CAverage | AStrongest tier |
Verdict score | 41 / 100 | 66 / 100 |
SBA charge-off rate | 0.0% | 0.0% |
SBA loans on record | 2 | 1 |
| Scale | ||
Total units | 1 | 59 |
Net change (latest yr) | N/A | N/A |
Turnover rate | 0.0% | 3.4% |
| Contract | ||
Initial term (years) | 7 | 5 |
Renewal term (years) | 5 | 5 |
Initial training (hrs) | 50 | 71 |
| Contacts | ||
Franchisee phones | 1 | 48 |
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